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Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action

Author

Listed:
  • Aqeela Saleem

    (Department of System Engineering, Sungkyunkwan University, Suwon 16419, Korea)

  • Javed Aslam

    (Department of System Engineering, Sungkyunkwan University, Suwon 16419, Korea)

  • Yun Bae Kim

    (Department of System Engineering, Sungkyunkwan University, Suwon 16419, Korea)

  • Shazia Nauman

    (Riphah School of Business and Management, Riphah International University, Lahore 45320, Pakistan)

  • Nokhaiz Tariq Khan

    (Faculty of Business and Management, Information Technology University, Lahore 54590, Pakistan)

Abstract

Digital technologies play a vital role in daily human life and significantly influence human attitudes toward the adoption of new and attractive lifestyles. The internet has been widely accepted in every modern society, and the act of purchasing products or services over the internet, known as online/internet shopping, has revolutionized business. This study was designed using the technology acceptance model and theory of reasoned action. This study identified important factors such as perceived awareness of security, perceived usefulness, personal innovativeness, and perceived ease of use in purchasing, together with the effects of these factors on online purchasing intentions and the mediating role of consumer attitudes toward online purchasing. The results show that the identified factors are positively and significantly related to consumer intentions and attitudes toward online purchasing. This study has the potential to guide online retailers and managers in expanding online purchasing platforms and in increasing their responsiveness to the need to restructure business models according to new technological developments.

Suggested Citation

  • Aqeela Saleem & Javed Aslam & Yun Bae Kim & Shazia Nauman & Nokhaiz Tariq Khan, 2022. "Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4180-:d:784528
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