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Low-Carbon Literacy of Exhibitors in the Exhibition Industry in China

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  • Chia-Wei Liu

    (Department of Tourism Management, College of Humanities and Social Sciences, University of Electronic Science and Technology of China, Zhongshan Institute, Zhongshan 528402, China)

  • Jen-Son Cheng

    (Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Nantou 54561, Taiwan)

Abstract

While low-carbon and environmentally friendly construction by the exhibition industry has gradually improved, there is a lack of relevant research on whether exhibition-relevant personnel have corresponding low-carbon knowledge, attitudes, and behaviours to jointly assume the responsibility of developing low-carbon exhibitions. This research draws on the literature regarding low-carbon literacy and applies it to the exhibition industry to preliminarily assess the level of low-carbon literacy in China. A questionnaire was formulated through expert surveys and a pre-test. During the formal investigation, 412 valid questionnaires were obtained from exhibitors at seven Chinese exhibition events. The results revealed seven important dimensions of low-carbon literacy in exhibitions, namely, altruistic behaviour, values, low-carbon sensitivity, locus of control, low-carbon knowledge, low-carbon consumption, and action strategies. Low-carbon knowledge and low-carbon sensitivity ranked at the bottom, and middle- and high-level managers and exhibitors with large booth areas exhibited relatively insufficient performance regarding some low-carbon literacy factors. Based on the results, insights for exhibition management and future research directions are proposed in this paper.

Suggested Citation

  • Chia-Wei Liu & Jen-Son Cheng, 2022. "Low-Carbon Literacy of Exhibitors in the Exhibition Industry in China," Sustainability, MDPI, vol. 14(4), pages 1-13, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2262-:d:751138
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    References listed on IDEAS

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    Cited by:

    1. Yunfeng Shang & Yuanjie Pu & Yiting Yu & Nan Gao & Yun Lu, 2023. "Role of the e-exhibition industry in the green growth of businesses and recovery," Economic Change and Restructuring, Springer, vol. 56(3), pages 2003-2020, June.

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