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Students’ Perceptions and Attitudes toward University Social Responsibility: Comparison between India and Croatia

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  • Mirna Leko Šimić

    (Faculty of Economics, JJ Strossmayer University of Osijek, Gajev trg 7, 31000 Osijek, Croatia)

  • Ekta Sharma

    (Amrut Mody School of Management, Ahmedabad University, Ahmedabad 380001, India)

  • Željka Kadlec

    (Department of Economics, University of Applied Sciences, 33000 Virovitica, Croatia)

Abstract

In addition to teaching and research, the “third mission” has become one of the major societal challenges faced by higher education institutions worldwide. This is related to the university’s efforts to contribute to the economic and social development of the community in which they operate. One of the major concepts focused on this issue is university social responsibility (USR). This study aimed to compare students’ perceptions of and attitude toward USR in two different countries, India and Croatia, and contribute to the research gap in cross-cultural aspects of USR. Since students are the most important stakeholders of the university and today’s students are known as Generation Z–altruistic, caring about the environment and social issues on one hand, and knowing that social responsibility is highly contextual regarding environment—it makes sense to study and compare students from two different countries. The research was conducted at Indian and Croatian universities, with a sample of 1340 respondents. It is based on Carroll’s pyramid of social responsibility regarding levels of USR (economic, legal, ethical, and philanthropic) and the ISO 26000 standards regarding areas of USR. Descriptive statistics, ANOVA, correlation, and regression analysis indicated some differences in perceptions of USR in the two countries but also the significant impact of knowledge about USR and having a course on social responsibility built into the curriculum on perceptions and attitude toward USR. The results show that universities in both countries need to focus on their third mission—specifically, contributing to local community development in creating their USR policies.

Suggested Citation

  • Mirna Leko Šimić & Ekta Sharma & Željka Kadlec, 2022. "Students’ Perceptions and Attitudes toward University Social Responsibility: Comparison between India and Croatia," Sustainability, MDPI, vol. 14(21), pages 1-14, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:21:p:13763-:d:951577
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    References listed on IDEAS

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    1. Bardos, Katsiaryna Salavei & Ertugrul, Mine & Gao, Lucia Silva, 2020. "Corporate social responsibility, product market perception, and firm value," Journal of Corporate Finance, Elsevier, vol. 62(C).
    2. Khawaja Fawad Latif, 2018. "The Development and Validation of Stakeholder-Based Scale for Measuring University Social Responsibility (USR)," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 140(2), pages 511-547, November.
    3. Víctor Meseguer-Sánchez & Emilio Abad-Segura & Luis Jesús Belmonte-Ureña & Valentín Molina-Moreno, 2020. "Examining the Research Evolution on the Socio-Economic and Environmental Dimensions on University Social Responsibility," IJERPH, MDPI, vol. 17(13), pages 1-30, July.
    4. Issam Kouatli, 2018. "The contemporary definition of university social responsibility with quantifiable sustainability," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 15(7), pages 888-909, November.
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    Cited by:

    1. M. Isabel Sánchez-Hernández & Juan José Maldonado-Briegas, 2023. "The EntreComp Framework in Practice: A Case Study Linking Employability, Entrepreneurship, and Regional Development," Sustainability, MDPI, vol. 15(15), pages 1-20, August.
    2. Yu-Shan Chen & Xin Yan & Chor-Beng Anthony Liew, 2023. "University Social Responsibility in China: The Mediating Role of Green Psychological Capital," IJERPH, MDPI, vol. 20(4), pages 1-19, February.

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