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Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic

Author

Listed:
  • Wojciech Fedyk

    (Department of Tourism, Wroclaw University of Health and Sport Sciences, al. I.J. Paderewskiego 35, 51-612 Wrocław, Poland)

  • Mariusz Sołtysik

    (Department of Tourism, Wroclaw University of Health and Sport Sciences, al. I.J. Paderewskiego 35, 51-612 Wrocław, Poland)

  • Justyna Bagińska

    (Department of Tourism and Recreation, WSH University in Wroclaw, ul. Ostrowskiego 22, 53-238 Wrocław, Poland)

  • Mateusz Ziemba

    (Faculty in Chorzow, WSB University in Poznan, ul. Sportowa 29, 41-506 Chorzów, Poland)

  • Małgorzata Kołodziej

    (Department of Biostructure, Wroclaw University of Health and Sport Sciences, al. I.J. Paderewskiego 35, 51-612 Wrocław, Poland)

  • Jacek Borzyszkowski

    (Faculty of Business, WSB University in Gdansk, al. Grunwaldzka 238A, 80-266 Gdansk, Poland)

Abstract

Following the COVID-19 pandemic, the tourism industry has been hit by the biggest crisis in its history. Its effects are visible throughout the tourism industry, including the management system (DMOs). The study aim is to the determine the changes that have been taking place in the operation of the destination management organizations (DMOs) in Poland as a result, including the usage of existing or expected organizational support tools. The study consisted of three stages: desk research, diagnostic survey, and qualitative and statistical analyses. Empirical data from all 16 regional DMOs in Poland were collected, including the use and effectiveness of the anti-crisis assistance programs, expectations towards the support tools, actions taken to mitigate the pandemic effects, and the changes in selected marketing activities and support strategies in the pre- and post-pandemic period. The study results indicated the insufficient availability of tools supporting the organizations’ activities during a pandemic and little use by the DMOs of most of the tools offered by the anti-crisis programs, alongside a moderate assessment of their effectiveness. The need to modify anti-crisis programs and/or expand them to include other forms of assistance available to the DMOs was identified. The proposed research tool can be implemented to assess the necessary actions taken during the crisis in other types of tourism organizations in various regions.

Suggested Citation

  • Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:18:p:11611-:d:916166
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    References listed on IDEAS

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