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Overtourism: a revenue management perspective

Author

Listed:
  • Hugues Seraphin

    (University of Winchester)

  • Stanislav Ivanov

    (Varna University of Management)

Abstract

This research note addresses the overtourism phenomenon from a revenue management perspective. The paper claims that overtourism is an indication of a revenue management failure, on both destination and corporate levels, because the demand surpasses the capacity of the destination. Overtourism provides destinations and tourist companies with opportunities to replace extensive growth (more tourists) with intensive growth (higher prices) in order to match demand and supply. Various pricing, non-pricing and combined revenue management techniques can be used utilised for this.

Suggested Citation

  • Hugues Seraphin & Stanislav Ivanov, 2020. "Overtourism: a revenue management perspective," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 146-150, June.
    • Handle: RePEc:pal:jorapm:v:19:y:2020:i:3:d:10.1057_s41272-020-00241-7
    DOI: 10.1057/s41272-020-00241-7
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    References listed on IDEAS

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    1. Hugues Séraphin & Mustafeed Zaman & Sharon Olver & Stéphane Bourliataux-Lajoinie & Frederic Dosquet, 2019. "Destination branding and overtourism," Post-Print hal-03165059, HAL.
    2. Marie-Louise Mangion & Ramesh Durbarry & M. Thea Sinclair, 2005. "Tourism Competitiveness: Price and Quality," Tourism Economics, , vol. 11(1), pages 45-68, March.
    3. Hugues Seraphin & Vanessa Gowreesunkar & Mustafeed Zaman & Stéphane Bourliataux-Lajoinie, 2019. "Community based festivals as a tool to tackle tourismphobia and antitourism movements," Post-Print hal-03165057, HAL.
    4. Ko Koens & Albert Postma & Bernadett Papp, 2018. "Is Overtourism Overused? Understanding the Impact of Tourism in a City Context," Sustainability, MDPI, vol. 10(12), pages 1-15, November.
    5. Juan L. Nicolau & Lorenzo Masiero, 2013. "Relationship between Price Sensitivity and Expenditures in the Choice of Tourism Activities at the Destination," Tourism Economics, , vol. 19(1), pages 101-114, February.
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    Cited by:

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    4. Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "How Did the COVID-19 Pandemic Affect Functional Relationships in Activities between Members in a Tourism Organization? A Case Study of Regional Tourism Organizations in Poland," Sustainability, MDPI, vol. 14(19), pages 1-20, October.
    5. Adina Andra Triandafil & Alexandra Cristina Dinu & Florina Puie (Razvanta), 2021. "Destination Management Organizations: A Systematization Of Recent Literature With A Focus On New Research Trends," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(2), pages 56-63.
    6. Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-19, September.

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