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Indoor vs. outdoor hospitality: enhancing campsite revenue management implementation with MERMCAMP

Author

Listed:
  • Sandra Janković

    (University of Rijeka)

  • Kevin Grande

    (France Research Center in Managerial Intelligence and Innovation (CERIIM))

  • Vedran Zubović

    (University of Rijeka)

Abstract

Revenue Management (RM) maximizes revenue and profitability in industries with perishable goods. This study proposes the MERMCAMP model (Model for Evaluation of Revenue Management in Camping Industry), a framework developed to evaluate RM implementation in outdoor hospitality. The model is based on previous research and was further refined through an expert consensus in a qualitative Delphi survey. A panel of 10 experts participated in several rounds of interviews to identify and evaluate key RM practises for the camping sector. MERMCAMP comprises 119 items categorized under eight key elements: culture, forecasting, segmentation, pricing, distribution channels, competitors, evaluation and digitalization. The model provides a practical and scalable approach for campsite operators to improve pricing, inventory management and business performance.

Suggested Citation

  • Sandra Janković & Kevin Grande & Vedran Zubović, 2025. "Indoor vs. outdoor hospitality: enhancing campsite revenue management implementation with MERMCAMP," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 24(4), pages 401-415, August.
    • Handle: RePEc:pal:jorapm:v:24:y:2025:i:4:d:10.1057_s41272-025-00528-7
    DOI: 10.1057/s41272-025-00528-7
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