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Collaborating against COVID-19: bridging travel and travel tech

Author

Listed:
  • Isaac Mizrachi

    (Ben Gurion University of the Negev
    University of Southern California)

  • Ulrike Gretzel

    (Ben Gurion University of the Negev
    University of Southern California)

Abstract

The distinction between “traditional” travel businesses and travel tech companies has remained steady for years due to knowledge, resource and financial reasons, leading them to operate in separate bubbles. The massive damages caused by COVID-19 for both sides of the industry pose a unique opportunity for them to ditch the old transactional working model, and to seek for more strategic collaborations in order to weather the storm. This viewpoint article discusses the business potential behind such collaborations in the short and long runs—from improving immediate safety perceptions to building technological foundations for the travel industry of tomorrow. It argues that local government mediation is needed for it to succeed, in formats such as funded hackathons or incubation programs that are targeted at addressing COVID-19 and its unique challenges.

Suggested Citation

  • Isaac Mizrachi & Ulrike Gretzel, 2020. "Collaborating against COVID-19: bridging travel and travel tech," Information Technology & Tourism, Springer, vol. 22(4), pages 489-496, December.
    • Handle: RePEc:spr:infott:v:22:y:2020:i:4:d:10.1007_s40558-020-00192-0
    DOI: 10.1007/s40558-020-00192-0
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. José Gerardo De La Vega Meneses & Claudia Malcón Cervera, 2021. "Aspectos estratégicos en economía digital, comercio electrónico y sistemas de pagos," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 6(2), pages 44-61, July.
    2. Uglješa Stankov & Ulrike Gretzel, 2021. "Digital well-being in the tourism domain: mapping new roles and responsibilities," Information Technology & Tourism, Springer, vol. 23(1), pages 5-17, March.
    3. Jennifer Yee-Shan Chang & Rupam Konar & Jun-Hwa Cheah & Xin-Jean Lim, 2024. "Does privacy still matter in smart technology experience? A conditional mediation analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 71-86, March.
    4. Yang, Yang & Zhang, Carol X. & Rickly, Jillian M., 2021. "A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism1," Annals of Tourism Research, Elsevier, vol. 91(C).
    5. José Gerardo De La Vega Meneses & Claudia Malcón Cervera, 2021. "Aspectos estratégicos en economía digital, comercio electrónico y sistemas de pagos," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 6(2), pages 44-61, July.
    6. Marko Perić & Vanja Vitezić, 2021. "Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help?," Societies, MDPI, vol. 11(4), pages 1-13, September.
    7. Ulrike Gretzel & Uglješa Stankov, 2021. "ICTs and well-being: challenges and opportunities for tourism," Information Technology & Tourism, Springer, vol. 23(1), pages 1-4, March.
    8. Emine Erkanli & Hasan Kilic & Ali Ozturen, 2024. "Sustainable Recovery in Health Tourism: Managerial Insights from a Mediterranean Destination during the COVID-19 Pandemic," Sustainability, MDPI, vol. 16(18), pages 1-15, September.
    9. Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-19, September.

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