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Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization

Author

Listed:
  • Nan Li

    (College of Water Conservancy and Hydropower Engineering, Hohai University, Nanjing 211100, China)

  • Mingjiang Deng

    (College of Water Conservancy and Hydropower Engineering, Hohai University, Nanjing 211100, China)

  • Hanshu Mou

    (Huai’an Water Ecology Construction Service Center, Huai’an 223001, China)

  • Deshan Tang

    (College of Water Conservancy and Hydropower Engineering, Hohai University, Nanjing 211100, China)

  • Zhou Fang

    (Business School, Hohai University, Nanjing 211100, China)

  • Qin Zhou

    (Business School, Hohai University, Nanjing 211100, China)

  • Changgao Cheng

    (Business School, Hohai University, Nanjing 211100, China)

  • Yingdi Wang

    (School of Nursing and Public Health, Yangzhou University, Yangzhou 223001, China)

Abstract

This paper uses the differential game approach to construct a model of cooperative emission reduction involving the government, manufacturing firms, and retail firms under different power structures. It is found that the dominant player receives more subsidies; the development of a mechanism for horizontal technology R&D among enterprises can reduce the financial pressure on the government to implement compensation strategies and improve the effectiveness and performance of supply chain emission reduction; and the government can develop differentiated subsidy schemes to achieve Pareto optimality in the supply chain and environmental performance based on different game strategies and revenue-sharing agreements by enterprises.

Suggested Citation

  • Nan Li & Mingjiang Deng & Hanshu Mou & Deshan Tang & Zhou Fang & Qin Zhou & Changgao Cheng & Yingdi Wang, 2022. "Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8342-:d:857973
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    References listed on IDEAS

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    2. Nita Shah & Pratik Shah & Milan Patel, 2022. "Pricing Decisions with Effect of Advertisement and Greening Efforts for a Greengocer," Sustainability, MDPI, vol. 14(21), pages 1-12, October.

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