Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing: A Case Study of a Sugar Heritage Destination
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- Eleni Kilipiri & Eugenia Papaioannou & Iordanis Kotzaivazoglou, 2023. "Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
- Wenjie Xu & Hyejin Jung & Jangheon Han, 2022. "The Influences of Experiential Marketing Factors on Brand Trust, Brand Attachment, and Behavioral Intention: Focused on Integrated Resort Tourists," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
- Andrew Davey & Billy Sung & Luke Butcher, 2024. "Revisiting experiential marketing: a Delphi study," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 16-37, January.
- Qi Duan & Lihui Qi & Renyu Cao & Peng Si, 2022. "Research on Sustainable Reuse of Urban Ruins Based on Artificial Intelligence Technology: A Study of Guangzhou," Sustainability, MDPI, vol. 14(22), pages 1-28, November.
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Keywords
industrial heritage; experience; brand image; loyalty;All these keywords.
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