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Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs

Author

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  • Tang-Ping Chen

    (Department of Marketing and Logistics Management, Ling Tung University, 1, Ling Tung Rd., Taichung City 408213, Taiwan)

  • Ku-Yuan Lee

    (College of Intelligence, National Taichung University of Science and Technology, No.129, Sec.3, Sanmin Rd, North Dist., Taichung City 40401, Taiwan)

  • Pegdwende Moise Kabre

    (International Master Program of Agriculture, National Chung Hsing University, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan)

  • Chi-Ming Hsieh

    (International Bachelor Program of Agribusiness, National Chung Hsing University, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan)

Abstract

Destination tourists are a critical stakeholder for developing sustainable tourism. Exchange students as tourists have become a growing segment of the international tourism market. Students undertake courses, internships, or exchange programs at an overseas university for a period of time. Student exchange programs (SEPs) through educational tourism offer exchange students ample learning opportunities from local universities, industries, and other stakeholders. The purpose of this research was to assess the relationships between experiential benefits (including practical business benefits, rural environmental benefits, and personal sociocultural benefits), professional identity, career choice intentions, and support for educational tourism via SEPs. This study surveyed students from Taiwan, Thailand, Indonesia, Japan, Vietnam, and others who attended exchange programs in the field of agriculture in Taiwan and other host countries during the last 15 years and are back in their respective countries. Primary data on exchange students were collected using an online questionnaire survey with a sample size of 326 respondents. The results indicated that professional identity has a full intermediating influence on relationships among experiential benefits, career choice intentions, and support for educational tourism via SEPs. The findings are expected to contribute to the understanding of agricultural students’ SEP behaviors, and to provide suggestions for planning and managing relevant policy to encourage more students to join SEPs overseas.

Suggested Citation

  • Tang-Ping Chen & Ku-Yuan Lee & Pegdwende Moise Kabre & Chi-Ming Hsieh, 2020. "Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs," Sustainability, MDPI, vol. 12(22), pages 1-19, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9507-:d:445419
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    2. Jian Liu & Yaowu Li & Hui Bai & Kai Shang & Yixiu Deng & Junsong Mao, 2025. "Transformative Aspects of Agricultural Modernization and Its Land Use Requirements: Insights from Chinese Case Studies," Land, MDPI, vol. 14(2), pages 1-23, February.
    3. Fernandez, Jerone M. & Gomez, Majie Asiul D. & Nastor, Jeofany Jane I. & Pineda, Hana Jubel G. & Vergonia, Aaliyah Pamelle E. & Soriano, Mark Ian J., 2025. "Saint Mary’s University Tertiary Students’ Preferences of Farm Tourism Activities: Basis for Tourism Product Development," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 2167-2192, March.
    4. Ian Patterson & Muhammad Umar Aslam, 2024. "Agritourism as an Emerging Sustainable Tourism Industry in Uzbekistan," Sustainability, MDPI, vol. 16(17), pages 1-10, August.
    5. Qian Wang & Chuan-Hao Yang & Di-Chen Zhao & Qi-Peng Zhang, 2025. "Spatial Distribution Characteristics and Accessibility of Educational Tourism Along the Yellow River Region from the Perspective of Sustainable Development," Sustainability, MDPI, vol. 17(18), pages 1-19, September.
    6. Dan Wang & Ching-Cheng Shen, 2024. "Impact of Liminality in Organic Agricultural Tourism on Well-Being: The Role of Memorable Tourism Experiences as a Mediating Variable," Agriculture, MDPI, vol. 14(9), pages 1-20, September.
    7. Birendra KC & Robert Robbins & Shuangyu Xu, 2025. "A Pathway to Sustainable Agritourism: An Integration of Entrepreneurial Self-Efficacy and Resource Dependence Theories," Sustainability, MDPI, vol. 17(11), pages 1-20, May.

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