IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v28y2022i2p535-558.html
   My bibliography  Save this article

Investigating farmer’s identity and efficiency of tourism-oriented farm diversification

Author

Listed:
  • Yasuo Ohe

    (Tokyo University of Agriculture, Japan)

Abstract

Whether farm management in conducting tourism activity becomes more efficient or not is an important theoretical and empirical question for the promotion of tourism in agriculture. Thus, this study theoretically and empirically evaluated the efficiency of educational dairy farms that provide educational tourism by data envelopment analysis. The financial data were collected by the author’s survey of these farms located around the Tokyo Metropolitan area. Based on the theoretical framework that stipulates that the efficiency of farm activity is determined by a farmer’s identity, a bilateral slacks-based measure (SBM) model and Super SBM model were applied to empirically evaluate efficiency. The results revealed that those farmers who engage in processing milk products and direct selling have higher efficiency than those who do not. This is because having an enlarged identity that provides a wider perspective on farm activity enables these farmers to create demand and reduce marginal cost. This wider perspective was nurtured through the network of educational tourism activity. Thus, educational tourism activity by dairy farmers can nurture a new business opportunity and lead to efficient farm resource allocation. Identity can be a crucial factor in building rural entrepreneurship in tourism.

Suggested Citation

  • Yasuo Ohe, 2022. "Investigating farmer’s identity and efficiency of tourism-oriented farm diversification," Tourism Economics, , vol. 28(2), pages 535-558, March.
    • Handle: RePEc:sae:toueco:v:28:y:2022:i:2:p:535-558
    DOI: 10.1177/1354816620980185
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/1354816620980185
    Download Restriction: no
    File URL: https://libkey.io/10.1177/1354816620980185?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yasuo Ohe, 2020. "Community-based Rural Tourism and Entrepreneurship," Springer Books, Springer, number 978-981-15-0383-2, June.
    2. Shinn Sun & Wen-Min Lu, 2005. "Evaluating The Performance Of The Taiwanese Hotel Industry Using A Weight Slacks-Based Measure," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 487-512.
    3. George A. Akerlof & Rachel E. Kranton, 2000. "Economics and Identity," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 115(3), pages 715-753.
    4. George A. Akerlof & Rachel E. Kranton, 2002. "Identity and Schooling: Some Lessons for the Economics of Education," Journal of Economic Literature, American Economic Association, vol. 40(4), pages 1167-1201, December.
    5. Ashrafi, Ali & Seow, Hsin-Vonn & Lee, Lai Soon & Lee, Chew Ging, 2013. "The efficiency of the hotel industry in Singapore," Tourism Management, Elsevier, vol. 37(C), pages 31-34.
    6. Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
    7. Ohe, Yasuo & Kurihara, Shinichi, 2013. "Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan," Tourism Management, Elsevier, vol. 35(C), pages 278-283.
    8. Chang, Young-Tae & Lee, Suhyung & Park, Hyosoo (Kevin), 2017. "Efficiency analysis of major cruise lines," Tourism Management, Elsevier, vol. 58(C), pages 78-88.
    9. Peng, Hongsong & Zhang, Jinhe & Lu, Lin & Tang, Guorong & Yan, Bingjin & Xiao, Xiao & Han, Ya, 2017. "Eco-efficiency and its determinants at a tourism destination: A case study of Huangshan National Park, China," Tourism Management, Elsevier, vol. 60(C), pages 201-211.
    10. Yasuo Ohe, 2012. "Evaluating Operators' Attitudes to Educational Tourism in Dairy Farms: The Case of Japan," Tourism Economics, , vol. 18(3), pages 577-595, June.
    11. Yasuo Ohe, 2017. "Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan," Sustainability, MDPI, vol. 9(11), pages 1-15, October.
    12. Assaf, A. George & Tsionas, Efthymios G., 2015. "Incorporating destination quality into the measurement of tourism performance: A Bayesian approach," Tourism Management, Elsevier, vol. 49(C), pages 58-71.
    13. George A. Akerlof, 2007. "The Missing Motivation in Macroeconomics," American Economic Review, American Economic Association, vol. 97(1), pages 5-36, March.
    14. R. D. Banker & A. Charnes & W. W. Cooper, 1984. "Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis," Management Science, INFORMS, vol. 30(9), pages 1078-1092, September.
    15. Yasuo Ohe, 2018. "Educational tourism in agriculture and identity of farm successors," Tourism Economics, , vol. 24(2), pages 167-184, March.
    16. Peter Bogetoft & Lars Otto, 2011. "Benchmarking with DEA, SFA, and R," International Series in Operations Research and Management Science, Springer, number 978-1-4419-7961-2, December.
    17. Tone, Kaoru, 2001. "A slacks-based measure of efficiency in data envelopment analysis," European Journal of Operational Research, Elsevier, vol. 130(3), pages 498-509, May.
    18. William W. Cooper & Lawrence M. Seiford & Kaoru Tone, 2007. "Data Envelopment Analysis," Springer Books, Springer, edition 0, number 978-0-387-45283-8, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xue Chen & Yue Yin & Mu Jiang & Hong Lin, 2023. "Deep Analysis of the Homogenization Phenomenon of the Ancient Water Towns in Jiangnan: A Dual Perspective on Landscape Patterns and Tourism Destination Images," Sustainability, MDPI, vol. 15(16), pages 1-28, August.
    2. Natalia Porto & Vicente Ramos, 2022. "Developments in the field of tourism economics: The seventh IATE (International Association for Tourism Economics) conference," Tourism Economics, , vol. 28(2), pages 473-475, March.
    3. Winchenbach, Anke & Hanna, Paul & Miller, Graham, 2022. "Constructing identity in marine tourism diversification," Annals of Tourism Research, Elsevier, vol. 95(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ohe, Y., 2018. "Does Farmer s Identity Make a Difference in Efficiency in Dairy Farms Conducting Educational Tourism? Evaluation by Slacks-based Measure DEA Models," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277533, International Association of Agricultural Economists.
    2. Chin‐wei Huang & Hsiao‐Yin Chen, 2023. "Using nonradial metafrontier data envelopment analysis to evaluate the metatechnology and metafactor ratios for the Taiwanese hotel industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 1904-1919, June.
    3. Peng, Hongsong & Zhang, Jinhe & Lu, Lin & Tang, Guorong & Yan, Bingjin & Xiao, Xiao & Han, Ya, 2017. "Eco-efficiency and its determinants at a tourism destination: A case study of Huangshan National Park, China," Tourism Management, Elsevier, vol. 60(C), pages 201-211.
    4. Franz R. Hahn, 2007. "Determinants of Bank Efficiency in Europe. Assessing Bank Performance Across Markets," WIFO Studies, WIFO, number 31499, Juni.
    5. Tone, Kaoru & Tsutsui, Miki, 2009. "Network DEA: A slacks-based measure approach," European Journal of Operational Research, Elsevier, vol. 197(1), pages 243-252, August.
    6. Amineh Ghazi & Farhad Hosseinzadeh Lotfi & Masoud Sanei, 2020. "Hybrid efficiency measurement and target setting based on identifying defining hyperplanes of the PPS with negative data," Operational Research, Springer, vol. 20(2), pages 1055-1092, June.
    7. Cheng, Gang & Qian, Zhenhua, 2011. "Dea数据标准化方法及其在方向距离函数模型中的应用 [Data normalization for data envelopment analysis and its application to directional distance function]," MPRA Paper 31995, University Library of Munich, Germany.
    8. Vicente J. Bolós & Rafael Benítez & Vicente Coll-Serrano, 2023. "Continuous models combining slacks-based measures of efficiency and super-efficiency," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(2), pages 363-391, June.
    9. Yung-ho Chiu & Chin-wei Huang & Chung-te Ting, 2012. "A non-radial measure of different systems for Taiwanese tourist hotels’ efficiency assessment," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(1), pages 45-63, March.
    10. K. Tone & M. Tsutsui, 2015. "How to Deal with Non-Convex Frontiers in Data Envelopment Analysis," Journal of Optimization Theory and Applications, Springer, vol. 166(3), pages 1002-1028, September.
    11. Jindal, Abhinav & Nilakantan, Rahul, 2021. "Falling efficiency levels of Indian coal-fired power plants: A slacks-based analysis," Energy Economics, Elsevier, vol. 93(C).
    12. Berger, Michael & Sommersguter-Reichmann, Margit & Czypionka, Thomas, 2020. "Determinants of soft budget constraints: how public debt affects hospital performance in Austria," LSE Research Online Documents on Economics 116865, London School of Economics and Political Science, LSE Library.
    13. Li, Lan-Bing & Hu, Jin-Li, 2012. "Ecological total-factor energy efficiency of regions in China," Energy Policy, Elsevier, vol. 46(C), pages 216-224.
    14. Vincenzo Patrizii & Anna Pettini & Giuliano Resce, 2017. "The Cost of Well-Being," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 133(3), pages 985-1010, September.
    15. Holden, R. & Xu, B. & Greening, P. & Piecyk, M. & Dadhich, P., 2016. "Towards a common measure of greenhouse gas related logistics activity using data envelopment analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 91(C), pages 105-119.
    16. Gerami, Javad & Mozaffari, Mohammad Reza & Wanke, Peter F. & Correa, Henrique L., 2022. "Improving information reliability of non-radial value efficiency analysis: An additive slacks based measure approach," European Journal of Operational Research, Elsevier, vol. 298(3), pages 967-978.
    17. Yongrok Choi & Yanni Yu & Hyoung Seok Lee, 2018. "A Study on the Sustainable Performance of the Steel Industry in Korea Based on SBM-DEA," Sustainability, MDPI, vol. 10(1), pages 1-15, January.
    18. Irena Lacka & Lukasz Brzezicki, 2021. "The Efficiency and Productivity Evaluation of National Innovation Systems in Europe," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 471-496.
    19. Juan Aparicio & Magdalena Kapelko, 2019. "Enhancing the Measurement of Composite Indicators of Corporate Social Performance," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 144(2), pages 807-826, July.
    20. Necmi Kemal Avkiran, 2017. "An illustration of multiple-stakeholder perspective using a survey across Australia, China and Japan," Annals of Operations Research, Springer, vol. 248(1), pages 93-121, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:28:y:2022:i:2:p:535-558. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.