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Perception Towards Organic vs. Conventional Products in Romania

Author

Listed:
  • Vasile Stoleru

    (Faculty of Horticulture, University of Agriculture Sciences and Veterinary Medicine, 3 M. Sadoveanu, 700440 Iasi, Romania)

  • Neculai Munteanu

    (Faculty of Horticulture, University of Agriculture Sciences and Veterinary Medicine, 3 M. Sadoveanu, 700440 Iasi, Romania)

  • Andrei Istrate

    (Faculty of Horticulture, University of Agriculture Sciences and Veterinary Medicine, 3 M. Sadoveanu, 700440 Iasi, Romania)

Abstract

The aim of this study was to elicit answers referring to the consumer perception with respect to organic products. Factors that determine behavior were also considered: Gender, age, education, income, or social status. Analysis of data collected revealed that perception is the psycho-cognitive element that may determine the expression of behavior in relation to the organic production system. Furthermore, organic farming in Romania is a relatively recently formed market segment. The study was carried out by using a questionnaire developed specifically for this purpose, on a sample of 226 respondents. The data obtained from the survey were analyzed by employing the contingency coefficient and Pearson chi-square tests, using the SPSS software version 20. The perception of organic food is associated with its nutritional quality or sensory attributes (appearance, taste, flavor).

Suggested Citation

  • Vasile Stoleru & Neculai Munteanu & Andrei Istrate, 2019. "Perception Towards Organic vs. Conventional Products in Romania," Sustainability, MDPI, vol. 11(8), pages 1-14, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:8:p:2394-:d:225063
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    4. Alina Butu & Codrin Dinu Vasiliu & Steliana Rodino & Ioan-Sebastian Brumă & Lucian Tanasă & Marian Butu, 2019. "The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products," Sustainability, MDPI, vol. 11(18), pages 1-22, September.

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