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The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products

Author

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  • Alina Butu

    (National Institute of Research and Development for Biological Sciences, Spl. Independentei, nr 296, District 6, 060031 Bucharest, Romania)

  • Codrin Dinu Vasiliu

    (“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, Iași Branch, Teodor Codrescu Street, no.2, 700481 Iași, Romania)

  • Steliana Rodino

    (The Bucharest University of Economic Studies, Piata Romana no. 6, District 1, 010374 Bucharest, Romania)

  • Ioan-Sebastian Brumă

    (“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, Iași Branch, Teodor Codrescu Street, no.2, 700481 Iași, Romania)

  • Lucian Tanasă

    (“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, Iași Branch, Teodor Codrescu Street, no.2, 700481 Iași, Romania)

  • Marian Butu

    (National Institute of Research and Development for Biological Sciences, Spl. Independentei, nr 296, District 6, 060031 Bucharest, Romania)

Abstract

Should you attend to the relevant published literature on perceptions belonging consumers of ecological products, it can be easily noticed that, as a rule, the interpretation insists heavily on the analysis of an error: the consumer’s confusion about the ecological product. The official concept of an ecological product does not overlap with the idea of an ecological product at the mental level of the consumer. Most studies, if not all of them, tax this confusion and analyze it as a deviant phenomenon. The starting point for this study was based on this very confusion: If there is so much confusion, it most likely means we are dealing with a symbolic projection at a social level. We found intriguing the idea of trying to understand what exactly are the mechanisms behind the ideological forming of this symbolic projection and their impact upon the decision of purchasing ecological agroalimentary products. The study was based on a nationwide questionnaire conducted in Romania in 2016. The collected data were employed in an anthropological analysis of phenomenological approach to further understand the concept of ecological agroalimentary products as it appears in the mentality of the contemporary Romanian consumer.

Suggested Citation

  • Alina Butu & Codrin Dinu Vasiliu & Steliana Rodino & Ioan-Sebastian Brumă & Lucian Tanasă & Marian Butu, 2019. "The Anthropological Analysis of the Key Determinants on the Purchase Decision Taken by the Romanian Consumers Regarding the Ecological Agroalimentary Products," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:18:p:4897-:d:265096
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    References listed on IDEAS

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    1. Camelia F. Oroian & Calin O. Safirescu & Rezhen Harun & Gabriela O. Chiciudean & Felix H. Arion & Iulia C. Muresan & Bianca M. Bordeanu, 2017. "Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania," Sustainability, MDPI, vol. 9(9), pages 1-14, September.
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    4. Charalampia N. Anastasiou & Kiriaki M. Keramitsoglou & Nikos Kalogeras & Maria I. Tsagkaraki & Ioanna Kalatzi & Konstantinos P. Tsagarakis, 2017. "Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
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    Cited by:

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    2. Ioan Sebastian Brumă & Codrin Dinu Vasiliu & Steliana Rodino & Marian Butu & Lucian Tanasă & Sebastian Doboș & Alina Butu & Oana Coca & Gavril Stefan, 2021. "The Behavior of Dairy Consumers in Short Food Supply Chains during COVID-19 Pandemic in Suceava Area, Romania," Sustainability, MDPI, vol. 13(6), pages 1-22, March.
    3. Dan Bodescu & Alexandru-Dragoş Robu & Andy Felix Jităreanu & Ioan Puiu & Andrei Mihai Gafencu & Florin Daniel Lipşa, 2022. "Work Satisfaction in the Food Industry—A Premise for Economic Performance," Agriculture, MDPI, vol. 12(7), pages 1-21, July.
    4. Ioan Sebastian Brumă & Simona-Roxana Ulman & Cristina Cautisanu & Lucian Tanasă & Gabriel Vasile Hoha, 2021. "Sustainability in the Case of Small Vegetable Farmers: A Matrix Approach," Sustainability, MDPI, vol. 13(18), pages 1-32, September.
    5. Cristina Bianca Pocol & Peter Šedík & Ioan Sebastian Brumă & Antonio Amuza & Aurica Chirsanova, 2021. "Organic Beekeeping Practices in Romania: Status and Perspectives towards a Sustainable Development," Agriculture, MDPI, vol. 11(4), pages 1-18, March.

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