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Passenger Repurchase Behaviours in the Green Cruise Line Context: Exploring the Role of Quality, Image, and Physical Environment

Author

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Taeyeon Eom

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Hyunah Chung

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Soyeun Lee

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Hyungseo Bobby Ryu

    (School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea)

  • Wansoo Kim

    (Department of Tourism Management, Dong-A University 1 Bumin-dong (2 Ga), Seo-gu, Busan 49236, Korea)

Abstract

Little is known about cruise passengers’ post-purchase behaviours and what makes them repurchase eco-friendly cruise trips. This research is an empirical attempt to explore the role of cruise line quality, image, physical environment excellence, satisfaction, and awareness of consequences in determining passenger repurchase intentions in the green cruise line sector. A quantitative method that comprised a structural equation model and an invariance test was used. Our findings revealed that quality, image, and physical environment excellence acted as significant drivers of satisfaction and intention, and cruise line quality had the greatest influence on intention. In addition, satisfaction, which was the most proximal determinant of intention, had a mediating effect. The physical environment excellence and intention relationship was moderated by awareness of consequences. The proposed conceptual framework in general had a sufficient level of prediction power for passenger repurchase intention. Findings of this study can be efficiently used for passenger retention among green cruise line practitioners.

Suggested Citation

  • Heesup Han & Taeyeon Eom & Hyunah Chung & Soyeun Lee & Hyungseo Bobby Ryu & Wansoo Kim, 2019. "Passenger Repurchase Behaviours in the Green Cruise Line Context: Exploring the Role of Quality, Image, and Physical Environment," Sustainability, MDPI, vol. 11(7), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:1985-:d:219606
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    7. Lee, Jiyoung & Yu, Jongsik & Radic, Aleksandar & Han, Heesup, 2024. "Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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    14. Xiyu Zhang & Min-Yen Chang & Mengqi Rong & Han-Shen Chen, 2023. "Navigating the Post-Pandemic Era: The Mediating Role of Relationship Quality and Perceived Value on Cruise Passengers’ E-WOM in Taiwan," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
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