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Factors influencing the intentions of passengers regarding full service and low cost carriers: A note

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  • Chiou, Yu-Chiun
  • Chen, Yen-Heng

Abstract

This study investigates discrepancy in factors affecting passengers' intensions regarding using full service and low cost carriers. A conceptual model, that originally focused on the former, is adopted and slightly revised according to the service properties of low cost carriers. To validate the revised model, a questionnaire survey on passengers of Spring Airlines, the first low cost airline in China, was conducted. The results indicate differences in attitudes towards full service and low cost carriers. Service perception is a latent variable with the most significant influence on intentions about using full service carriers, but exhibits less effect on intentions regarding low cost operators. Conversely, service value exerts the greatest effect on intentions for possible low cost passengers.

Suggested Citation

  • Chiou, Yu-Chiun & Chen, Yen-Heng, 2010. "Factors influencing the intentions of passengers regarding full service and low cost carriers: A note," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 226-228.
    • Handle: RePEc:eee:jaitra:v:16:y:2010:i:4:p:226-228
    DOI: 10.1016/j.jairtraman.2009.11.005
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    References listed on IDEAS

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    1. Park, Jin-Woo & Robertson, Rodger & Wu, Cheng-Lung, 2004. "The effect of airline service quality on passengers’ behavioural intentions: a Korean case study," Journal of Air Transport Management, Elsevier, vol. 10(6), pages 435-439.
    2. O’Connell, John F. & Williams, George, 2005. "Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines," Journal of Air Transport Management, Elsevier, vol. 11(4), pages 259-272.
    3. Mason, Keith J. & Alamdari, F., 2007. "EU network carriers, low cost carriers and consumer behaviour: A Delphi study of future trends," Journal of Air Transport Management, Elsevier, vol. 13(5), pages 299-310.
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