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Factors influencing the intentions of passengers regarding full service and low cost carriers: A note

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  • Chiou, Yu-Chiun
  • Chen, Yen-Heng

Abstract

This study investigates discrepancy in factors affecting passengers' intensions regarding using full service and low cost carriers. A conceptual model, that originally focused on the former, is adopted and slightly revised according to the service properties of low cost carriers. To validate the revised model, a questionnaire survey on passengers of Spring Airlines, the first low cost airline in China, was conducted. The results indicate differences in attitudes towards full service and low cost carriers. Service perception is a latent variable with the most significant influence on intentions about using full service carriers, but exhibits less effect on intentions regarding low cost operators. Conversely, service value exerts the greatest effect on intentions for possible low cost passengers.

Suggested Citation

  • Chiou, Yu-Chiun & Chen, Yen-Heng, 2010. "Factors influencing the intentions of passengers regarding full service and low cost carriers: A note," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 226-228.
  • Handle: RePEc:eee:jaitra:v:16:y:2010:i:4:p:226-228
    DOI: 10.1016/j.jairtraman.2009.11.005
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    References listed on IDEAS

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    1. Park, Jin-Woo & Robertson, Rodger & Wu, Cheng-Lung, 2004. "The effect of airline service quality on passengers’ behavioural intentions: a Korean case study," Journal of Air Transport Management, Elsevier, vol. 10(6), pages 435-439.
    2. O’Connell, John F. & Williams, George, 2005. "Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines," Journal of Air Transport Management, Elsevier, vol. 11(4), pages 259-272.
    3. Mason, Keith J. & Alamdari, F., 2007. "EU network carriers, low cost carriers and consumer behaviour: A Delphi study of future trends," Journal of Air Transport Management, Elsevier, vol. 13(5), pages 299-310.
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    Citations

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    Cited by:

    1. Kuljanin, Jovana & Kalić, Milica, 2015. "Exploring characteristics of passengers using traditional and low-cost airlines: A case study of Belgrade Airport," Journal of Air Transport Management, Elsevier, vol. 46(C), pages 12-18.
    2. repec:eee:touman:v:60:y:2017:i:c:p:390-403 is not listed on IDEAS
    3. repec:eee:jaitra:v:69:y:2018:i:c:p:38-48 is not listed on IDEAS
    4. repec:eee:jaitra:v:64:y:2017:i:pa:p:15-20 is not listed on IDEAS
    5. Rajaguru, Rajesh, 2016. "Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 114-122.
    6. Hsu, Chia-Jui & Yen, Jin-Ru & Chang, Yu-Chun & Woon, Hui Kee, 2016. "How do the services of low cost carriers affect passengers' behavioral intentions to revisit a destination?," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 111-116.
    7. Cho, Woohyun & Windle, Robert J. & Dresner, Martin E., 2015. "The impact of low-cost carriers on airport choice in the US: A case study of the Washington–Baltimore region," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 81(C), pages 141-157.
    8. repec:eee:touman:v:37:y:2013:i:c:p:125-135 is not listed on IDEAS
    9. repec:eee:jaitra:v:63:y:2017:i:c:p:119-125 is not listed on IDEAS
    10. repec:eee:jbrese:v:80:y:2017:i:c:p:188-196 is not listed on IDEAS
    11. Milioti, Christina P. & Karlaftis, Matthew G. & Akkogiounoglou, Eleni, 2015. "Traveler perceptions and airline choice: A multivariate probit approach," Journal of Air Transport Management, Elsevier, vol. 49(C), pages 46-52.
    12. Buaphiban, Thapanat & Truong, Dothang, 2017. "Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 124-133.
    13. repec:eee:jaitra:v:64:y:2017:i:pa:p:77-85 is not listed on IDEAS
    14. Mikulić, Josip & Prebežac, Darko, 2011. "What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 237-240.
    15. repec:eee:jaitra:v:72:y:2018:i:c:p:86-91 is not listed on IDEAS
    16. Jenatabadi, Hashem Salarzadeh & Ismail, Noor Azina, 2014. "Application of structural equation modelling for estimating airline performance," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 25-33.
    17. repec:eee:jaitra:v:72:y:2018:i:c:p:11-19 is not listed on IDEAS
    18. Niu, Shih-Yuan & Liu, Chiung-Lin & Chang, Chih-Ching & Ye, Kung-Don, 2016. "What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 84-91.
    19. Chang, Li-Yen & Hung, Shao-Chih, 2013. "Adoption and loyalty toward low cost carriers: The case of Taipei–Singapore passengers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 50(C), pages 29-36.

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