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Bicycle Sharing: Sustainable Value Creation and Institutionalisation Strategies in Barcelona

Author

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  • Julia Winslow

    (International Institute of Industrial Environmental Economics, Lund University, P.O. Box 196, 22100 Lund, Sweden)

  • Oksana Mont

    (International Institute of Industrial Environmental Economics, Lund University, P.O. Box 196, 22100 Lund, Sweden)

Abstract

A highly debatable issue is whether or not a paradigm shift toward the sharing economy could help to address the economic, social and environmental challenges of our time. This article contributes to the academic discussion by exploring the types of value created by sharing organisations and the strategies they use to institutionalise themselves in relation to powerful institutions. The study applies two analytical frameworks, based on value creation and institutional strategies, to three empirical case studies of bicycle sharing systems (BSS) in Barcelona. Rich data was collected from a variety of primary and secondary sources, including a field visit to Barcelona, interviews with representatives of the three bicycle sharing systems, observations and literature analysis. We found that the environmental value these organisations create is closely interlinked with the social value they produce and that these values outweigh negative impacts of their operations. All case organisations employ regulative, normative and cultural-cognitive strategies for their institutionalisation but are also subject to powerful institutions beyond their individual control. We recommend that entrepreneurs, city officials, the public and other stakeholders engage in collaborative and open development processes to shape the emerging sharing economy alongside the institutional work of sharing organisations.

Suggested Citation

  • Julia Winslow & Oksana Mont, 2019. "Bicycle Sharing: Sustainable Value Creation and Institutionalisation Strategies in Barcelona," Sustainability, MDPI, vol. 11(3), pages 1-27, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:3:p:728-:d:202046
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    References listed on IDEAS

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    Cited by:

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    4. Eloiza Kohlbeck & Fernanda Hänsch Beuren & Alexandre Borges Fagundes & Delcio Pereira & Debora Barni de Campos, 2023. "Application of a Generic Model for the Transition to a Product Classified as a Product-Service System: Bike Sharing Case," Sustainability, MDPI, vol. 15(7), pages 1-19, March.
    5. Sara Poveda-Reyes & Ashwani Kumar Malviya & Elena García-Jiménez & Gemma Dolores Molero & Maria Chiara Leva & Francisco Enrique Santarremigia, 2021. "Application of Mathematical and Computational Methods to Identify Women’s Priorities in Transport," Sustainability, MDPI, vol. 13(5), pages 1-43, March.
    6. Patricija Bajec & Danijela Tuljak-Suban & Eva Zalokar, 2021. "A Distance-Based AHP-DEA Super-Efficiency Approach for Selecting an Electric Bike Sharing System Provider: One Step Closer to Sustainability and a Win–Win Effect for All Target Groups," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    7. Bach, Xavier & Marquet, Oriol & Miralles-Guasch, Carme, 2023. "Assessing social and spatial access equity in regulatory frameworks for moped-style scooter sharing services," Transport Policy, Elsevier, vol. 132(C), pages 154-162.
    8. Rodrigo Mora & Pablo Moran, 2020. "Public Bike Sharing Programs Under the Prism of Urban Planning Officials: The Case of Santiago de Chile," Sustainability, MDPI, vol. 12(14), pages 1-20, July.
    9. Hadjielias, Elias & Christofi, Michael & Christou, Prokopis & Hadjielia Drotarova, Maria, 2022. "Digitalization, agility, and customer value in tourism," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    10. Eduardo Méndez‐León & Tatiana Reyes‐Carrillo & René Díaz‐Pichardo, 2022. "Towards a holistic framework for sustainable value analysis in business models: A tool for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 15-31, January.
    11. Ioannis Vardopoulos & Maria Papoui-Evangelou & Bogdana Nosova & Luca Salvati, 2023. "Smart ‘Tourist Cities’ Revisited: Culture-Led Urban Sustainability and the Global Real Estate Market," Sustainability, MDPI, vol. 15(5), pages 1-26, February.
    12. Pol Felipe-Falgas & Cristina Madrid-Lopez & Oriol Marquet, 2022. "Assessing Environmental Performance of Micromobility Using LCA and Self-Reported Modal Change: The Case of Shared E-Bikes, E-Scooters, and E-Mopeds in Barcelona," Sustainability, MDPI, vol. 14(7), pages 1-17, March.
    13. Cabral, Natália Gomes Cavalcante & Gohr, Cláudia Fabiana, 2023. "Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    14. Ugo N. Castañon & Paulo J. G. Ribeiro, 2021. "Bikeability and Emerging Phenomena in Cycling: Exploratory Analysis and Review," Sustainability, MDPI, vol. 13(4), pages 1-21, February.

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