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Characteristics of the Digital Content about Energy-Saving in Different Countries around the World

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  • Gabriel Valerio-Ureña

    (School of Humanities and Education, Tecnológico de Monterrey, Monterrey 64700, Mexico)

  • Richard Rogers

    (Department of Media Studies, University of Amsterdam, 1012XT Amsterdam, The Netherlands)

Abstract

Environmental sustainability is fundamental for human well-being, and energy-saving behaviors are fundamental for promoting environmental sustainability. This paper explores the types of information consumed on the Internet concerning the topic of energy-saving. The qualitative study used digital methods to analyze, from 17 different countries, one-year of Google searches, 170 webpages, and 6800 images. The results demonstrated that (a) most topics related to energy-saving involved commercial products; (b) in countries from North America, Europe, and Oceania, Google’s highest-ranked webpages were of a commercial nature, and in countries from Latin America, Africa, and Asia, webpages were of an educational nature; and (c) most images found in Google with the “energy-saving” query were related to lighting products. By and large, commercial interests were found to dominate the digital rhetoric around energy-saving, regardless of the countries’ region.

Suggested Citation

  • Gabriel Valerio-Ureña & Richard Rogers, 2019. "Characteristics of the Digital Content about Energy-Saving in Different Countries around the World," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4704-:d:261977
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    References listed on IDEAS

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    Cited by:

    1. Justyna Żywiołek & Joanna Rosak-Szyrocka & Maciej Mrowiec, 2021. "Knowledge Management in Households about Energy Saving as Part of the Awareness of Sustainable Development," Energies, MDPI, vol. 14(24), pages 1-14, December.
    2. Justyna Żywiołek & Joanna Rosak-Szyrocka & Muhammad Asghar Khan & Arshian Sharif, 2022. "Trust in Renewable Energy as Part of Energy-Saving Knowledge," Energies, MDPI, vol. 15(4), pages 1-14, February.
    3. Alettin Irmak & Nurlan Kurmanov & Onaikhan Zhadigerova & Zukhra Turdiyeva & Aigul Bakirbekova & Gaukhar Saimagambetova & Assilbek Baidakov & Aigul Mukhamejanova & Madina Tolysbayeva & Sagyngali Seitzh, 2023. "Shaping Energy-Saving Behavior in Education System: A Systematic Review," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 46-60, July.

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