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Factors Affecting Entrepreneurship and Business Sustainability

Author

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  • Ana Tur-Porcar

    (Department of Basic Psychology, Universitat de València, 46021 València, Spain)

  • Norat Roig-Tierno

    (Business Department, ESIC Business & Marketing School, 46021 Valencia, Spain
    Economics and Social Science Department, Universitat Politècnica de València, 46022 Valencia, Spain)

  • Anna Llorca Mestre

    (Département of Basic Psychology, Universitat de València, 46021 València, Spain)

Abstract

Sustainability is becoming increasingly important for society, and the creation of business ventures is one area where sustainability is critical. We examined the factors affecting actions that are designed to foster business sustainability. These factors are related to the environment, behavior, human relations, and business activity. Based on questionnaire responses from experts, the Analytic Hierarchy Process (AHP) method was used to rank sustainable business criteria according to their importance for entrepreneurs starting sustainable businesses. The results indicate that the most important drivers of sustainable entrepreneurship are behavioral factors and business factors. Ethical principles and values, together with competitive intelligence, are crucial for undertaking actions that lead to sustainability.

Suggested Citation

  • Ana Tur-Porcar & Norat Roig-Tierno & Anna Llorca Mestre, 2018. "Factors Affecting Entrepreneurship and Business Sustainability," Sustainability, MDPI, vol. 10(2), pages 1-12, February.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:2:p:452-:d:131048
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