The Effect of Successful Value-Based Management on Decision-Making Effectiveness, Business Value Creation, Corporate Competency, and Corporate Sustainability Based on the Perceptions of Accounting Directors of Thai Listed Companies

The aim of this study is to examine the impact of VBM success on the corporate sustainability of Thai listed firms. The effects of successful VBM on decision-making effectiveness, business value creation, and corporate competency are also investigated. Both contingency theory and the relevant literature are utilized to aid in effectively comprehending the consequences of successful VBM. Thai listed companies were selected as the sample for this study, and data collected from 101 accounting directors through questionnaires were used as the research instrument. PLS-SEM was employed to test the hypothesized relationships. The results found that successful VBM has a considerable impact on company sustainability, owing primarily to indirect effects through mediating variables, such as business value generation and corporate competence, rather than direct effects, which are not significant. As a result, it is possible to conclude that good VBM implementation will increase business sustainability through processes or mediating variables, rather than directly affecting it. In addition, the success of VBM significantly improves the business value creation and corporate competency. Lastly, effective decision-making, the creation of company value, and corporate competency all significantly enhance corporate sustainability. Contributions from management and theoretical perspectives are openly provided. Recommendations, conclusions, and future study directions are also highlighted and discussed herein.