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“Blood for Blood”? Personal Motives and Deterrents for Blood Donation in the German Population

Author

Listed:
  • Klara Greffin

    (Department of Psychology, University of Greifswald, 17489 Greifswald, Germany)

  • Silke Schmidt

    (Department of Psychology, University of Greifswald, 17489 Greifswald, Germany)

  • Linda Schönborn

    (Institute for Immunology & Transfusion Medicine, University Medicine Greifswald, 17489 Greifswald, Germany)

  • Holger Muehlan

    (Department of Psychology, University of Greifswald, 17489 Greifswald, Germany)

Abstract

It is crucial to provide updated knowledge about blood (non-)donors, as it is necessary to design targeted interventions with the aim of retaining blood donors and thus contributing to a functioning health system. This study investigates the prevalence and socio-demographic patterning of lifetime blood donation, assessing blood donation intention within the next 12 months and exploring personal motives and deterrents of blood donation qualitatively in the German population. A face-to-face cross-sectional survey with 2531 respondents was conducted, representative of the German population in terms of age, gender, and residency. Closed as well as open questions were asked. Qualitative content analysis was used for coding the qualitative material. Basic descriptive statistics were conducted to address our research questions. More than one-third of the participants reported that they have donated blood at least once in their lifetime. Motives and deterrents were assigned to 10 domains with 50 main categories and 65 sub-categories. The most frequently stated motives for blood donation were “altruism”, “social responsibility”, and “charity”, whereas the most frequently stated deterrents were “health status”, “age”, and “lack of time”. This study provides information to tailor recruitment and reactivation strategies to address donors at different career steps—from non-donor to loyal donor.

Suggested Citation

  • Klara Greffin & Silke Schmidt & Linda Schönborn & Holger Muehlan, 2021. "“Blood for Blood”? Personal Motives and Deterrents for Blood Donation in the German Population," IJERPH, MDPI, vol. 18(8), pages 1-31, April.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:8:p:4238-:d:537488
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    References listed on IDEAS

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    1. Joan Costa-Font & Mireia Jofre-Bonet & Steven T. Yen, 2013. "Not All Incentives Wash Out the Warm Glow: The Case of Blood Donation Revisited," Kyklos, Wiley Blackwell, vol. 66(4), pages 529-551, November.
    2. Lacetera, Nicola & Macis, Mario, 2010. "Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 738-748, August.
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