IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i7p2471-d341520.html
   My bibliography  Save this article

A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents

Author

Listed:
  • Adnan Veysel Ertemel

    (Istanbul Commerce University, Faculty of Business Administration, International Trade Department, 34445 Istanbul, Turkey)

  • Ela Ari

    (Istanbul Medipol University, Faculty of Humanities and Social Sciences, Psychology Department, 34810 Istanbul, Turkey)

Abstract

Background: Smartphones have become an indispensable part of the daily lives of adolescents in the 21st century, which is characterized by a highly digitized modern world. Besides their many advantages, smartphones might pave the way to compulsive usage and addictive experiences. To remedy this problem, this study proposes an authentic approach which integrates consumer behavior theories and techniques such as unhook and gamification. An education program has been designed based on these approaches to decrease the problematic smartphone use. Method: The participants of the education program consisted of 305 students (48.2% girls and 51.8% boys) with a mean age of 14.57 (SD = 0.74). The Demographic Form and Smartphone Addiction Scale for Adolescents (SASA) were conducted before the education program and three weeks after the education. Results: The results of the paired sample t -test analysis before and after the education program revealed that the SASA total scores decreased significantly ( p < 0.01). There are significant differences in terms of gender, mothers’ education and class levels. Conclusion: This research emphasizes the role of an interdisciplinary approach to the addiction problem. The content used in the education program includes strategies that originally aimed at increasing consumption. The effectiveness of the program can be enhanced further in the future along with self-regulatory additions.

Suggested Citation

  • Adnan Veysel Ertemel & Ela Ari, 2020. "A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents," IJERPH, MDPI, vol. 17(7), pages 1-17, April.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:7:p:2471-:d:341520
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/7/2471/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/7/2471/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. B. Douglas Bernheim & Antonio Rangel, 2005. "Behavioral Public Economics: Welfare and Policy Analysis with Non-Standard Decision-Makers," NBER Working Papers 11518, National Bureau of Economic Research, Inc.
    2. Andrea Stevenson Thorpe & Stephen Roper, 2019. "The Ethics of Gamification in a Marketing Context," Journal of Business Ethics, Springer, vol. 155(2), pages 597-609, March.
    3. Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
    4. Christos C. Frangos & Constantinos C. Frangos & Apostolos P. Kiohos, 2010. "Internet Addiction among Greek University Students: Demographic Associations with the Phenomenon, using the Greek version of Young's Internet Addiction Test," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 3(1), pages 49-74, July.
    5. Christoph Augner & Gerhard Hacker, 2012. "Associations between problematic mobile phone use and psychological parameters in young adults," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 57(2), pages 437-441, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adnan Veysel Ertemel & Akin Menekse & Hatice Camgoz Akdag, 2023. "Smartphone Addiction Assessment Using Pythagorean Fuzzy CRITIC-TOPSIS," Sustainability, MDPI, vol. 15(5), pages 1-19, February.
    2. Olatz Lopez-Fernandez, 2021. "Emerging Health and Education Issues Related to Internet Technologies and Addictive Problems," IJERPH, MDPI, vol. 18(1), pages 1-19, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Markus Haavio & Kaisa Kotakorpi, 2012. "Sin Licenses Revisited," CESifo Working Paper Series 4010, CESifo.
    2. Louis Kaplow, 2009. "Utility from Accumulation," NBER Working Papers 15595, National Bureau of Economic Research, Inc.
    3. Dohmen, Thomas & Falk, Armin & Huffman, David & Marklein, Felix & Sunde, Uwe, 2009. "Biased probability judgment: Evidence of incidence and relationship to economic outcomes from a representative sample," Journal of Economic Behavior & Organization, Elsevier, vol. 72(3), pages 903-915, December.
    4. Stahl, B.C. & Andreou, A. & Brey, P. & Hatzakis, T. & Kirichenko, A. & Macnish, K. & Laulhé Shaelou, S. & Patel, A. & Ryan, M. & Wright, D., 2021. "Artificial intelligence for human flourishing – Beyond principles for machine learning," Journal of Business Research, Elsevier, vol. 124(C), pages 374-388.
    5. Dufwenberg, Martin & Patel, Amrish, 2017. "Reciprocity networks and the participation problem," Games and Economic Behavior, Elsevier, vol. 101(C), pages 260-272.
    6. Ondřej Vojáček, 2011. "K pojetí preferencí v ekonomickém myšlení [Preference Dilemma in Economics]," Politická ekonomie, Prague University of Economics and Business, vol. 2011(3), pages 345-358.
    7. Alina Duduciuc, 2014. "Teenagers And The Use Of New Technologies (Ict) For Health Information," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
    8. Alan J. Auerbach, 2006. "The Choice Between Income and Consumption Taxes: A Primer," NBER Working Papers 12307, National Bureau of Economic Research, Inc.
    9. Ricardo J. Caballero & Arvind Krishnamurthy, 2008. "Collective Risk Management in a Flight to Quality Episode," Journal of Finance, American Finance Association, vol. 63(5), pages 2195-2230, October.
    10. Jay Bhattacharya & Neeraj Sood, 2011. "Who Pays for Obesity?," Journal of Economic Perspectives, American Economic Association, vol. 25(1), pages 139-158, Winter.
    11. David Bickham & Yulin Hswen & Michael Rich, 2015. "Media use and depression: exposure, household rules, and symptoms among young adolescents in the USA," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(2), pages 147-155, February.
    12. Paul Dolan & Robert Metcalfe, 2008. "Comparing Willingness-to-Pay and Subjective Well-Being in the Context of Non-Market Goods," CEP Discussion Papers dp0890, Centre for Economic Performance, LSE.
    13. Sara Thomée, 2018. "Mobile Phone Use and Mental Health. A Review of the Research That Takes a Psychological Perspective on Exposure," IJERPH, MDPI, vol. 15(12), pages 1-25, November.
    14. Fosgerau, Mogens, 2008. "Hedonic preferences, symmetric loss aversion and the willingness to pay-willingness to accept gap," MPRA Paper 10041, University Library of Munich, Germany.
    15. C. Leigh ANDERSON & Mary Kay GUGERTY, 2009. "Intertemporal Choice And Development Policy: New Evidence On Time‐Varying Discount Rates From Vietnam And Russia," The Developing Economies, Institute of Developing Economies, vol. 47(2), pages 123-146, June.
    16. Kapoor, Ankur & Sahay, Arvind & Singh, Nandini C. & Chandrasekhar Pammi, V.S. & Banerjee, Prantosh, 2023. "The neural correlates and the underlying processes of weak brand choices," Journal of Business Research, Elsevier, vol. 154(C).
    17. Ricardo J Caballero, 2010. "Sudden Financial Arrest," IMF Economic Review, Palgrave Macmillan;International Monetary Fund, vol. 58(1), pages 6-36, August.
    18. C. Peter Timmer, 2014. "Food Security in Asia and the Pacific: The Rapidly Changing Role of Rice," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 1(1), pages 73-90, January.
    19. Fujita, Momoko & Harrigan, Paul & Soutar, Geoffrey N. & Kumar Roy, Sanjit & Roy, Rajat, 2020. "Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions," Journal of Business Research, Elsevier, vol. 121(C), pages 642-654.
    20. Milena Foerster & Katharina Roser & Anna Schoeni & Martin Röösli, 2015. "Problematic mobile phone use in adolescents: derivation of a short scale MPPUS-10," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(2), pages 277-286, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:7:p:2471-:d:341520. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.