IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v13y2016i9p901-d77909.html
   My bibliography  Save this article

Disadvantaged Parents’ Engagement with a National Secondhand Smoke in the Home Mass Media Campaign: A Qualitative Study

Author

Listed:
  • Neneh Rowa-Dewar

    (Centre for Population Health Sciences, Usher Institute, University of Edinburgh, Edinburgh EH8 9AG, UK)

  • Amanda Amos

    (UK Centre for Tobacco and Alcohol Studies, Centre for Population Health Sciences, Usher Institute, University of Edinburgh, Edinburgh EH8 9AG, UK)

Abstract

Mass media campaigns can be effective in tobacco control but may widen health inequalities if they fail to engage disadvantaged smokers. This qualitative study explored how parents with young children living in disadvantaged circumstances engaged with a national campaign which aimed to raise awareness of the importance of smokefree homes. Individual semi-structured interviews were carried out with 17 parents before and after the Scottish 2014 “Right Outside” mass media campaign. A conceptual framework exploring meaningful exposure (recall and understanding), motivational responses (protecting children from secondhand smoke (SHS)) and opportunities to act (barriers) was used to thematically analyse the findings. Campaign recall and engagement, and motivation to protect children were high. Parents identified with the dramatized scenario and visual impact of SHS harm to children in the TV advertisement. Some reported changed smoking practices. However, supervising young children in limited accommodation when caring alone constrained opportunities to smoke outside. Instead, parents described actions other than smoking outside that they had taken or were planning to take to create smokefree homes. Mass media campaigns using emotive, real-life circumstances can be effective in engaging parents about SHS. However, the behavioural impact may be limited because of difficult home environments and circumstances.

Suggested Citation

  • Neneh Rowa-Dewar & Amanda Amos, 2016. "Disadvantaged Parents’ Engagement with a National Secondhand Smoke in the Home Mass Media Campaign: A Qualitative Study," IJERPH, MDPI, vol. 13(9), pages 1-11, September.
  • Handle: RePEc:gam:jijerp:v:13:y:2016:i:9:p:901-:d:77909
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/13/9/901/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1660-4601/13/9/901/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sorensen, G. & Barbeau, E. & Hunt, M.K. & Emmons, K., 2004. "Reducing Social Disparities in Tobacco Use: A Social-Contextual Model for Reducing Tobacco Use among Blue-Collar Workers," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 230-239.
    2. Niederdeppe, Jeff & Kuang, Xiaodong & Crock, Brittney & Skelton, Ashley, 2008. "Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now?," Social Science & Medicine, Elsevier, vol. 67(9), pages 1343-1355, November.
    3. Durkin, S.J. & Biener, L. & Wakefield, M.A., 2009. "Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups," American Journal of Public Health, American Public Health Association, vol. 99(12), pages 2217-2223.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rachel O’Donnell & Grace Lewis & Colin Lumsdaine & Giovanna Di Tano & Liz Swanston & Gillian Amos & Anne Finnie & Neneh Rowa-Dewar, 2020. "Supporting Parents Living in Disadvantaged Areas of Edinburgh to Create a Smoke-Free Home Using Nicotine Replacement Therapy (NRT): A Two-Phase Qualitative Study," IJERPH, MDPI, vol. 17(19), pages 1-14, October.
    2. Tobias Weinmann & Katja Radon & Freya Sukalla & Jessica Gerlich & Swaantje Barth & Dennis Nowak & Veronika Karnowski, 2018. "Developing an Awareness Campaign to Reduce Second Hand Smoke Among Disadvantaged Families—A Participatory M-Health Approach," IJERPH, MDPI, vol. 15(9), pages 1-11, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Øvrum, Arnstein & Alfnes, Frode & Almli, Valérie L. & Rickertsen, Kyrre, 2012. "Health information and diet choices: Results from a cheese experiment," Food Policy, Elsevier, vol. 37(5), pages 520-529.
    2. Sarah Kelly & Steven Martin & Isla Kuhn & Andy Cowan & Carol Brayne & Louise Lafortune, 2016. "Barriers and Facilitators to the Uptake and Maintenance of Healthy Behaviours by People at Mid-Life: A Rapid Systematic Review," PLOS ONE, Public Library of Science, vol. 11(1), pages 1-26, January.
    3. Cinzia Novi & Rowena Jacobs & Matteo Migheli, 2020. "Smoking inequality across genders and socio-economic positions. Evidence from Italian data," Journal of Bioeconomics, Springer, vol. 22(3), pages 177-203, October.
    4. Di Novi, Cinzia & Jacobs, Rowena & Migheli, Matteo, 2018. "Smoking Inequality across Genders and Socio-economic Classes. Evidence from Longitudinal Italian Data," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201802, University of Turin.
    5. Durkin, Sarah & Bayly, Megan & Cotter, Trish & Mullin, Sandra & Wakefield, Melanie, 2013. "Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: Do demographics, smoking characteristics and cultural differences matter?," Social Science & Medicine, Elsevier, vol. 98(C), pages 204-213.
    6. Jennifer Cantrell & Donna M Vallone & James F Thrasher & Rebekah H Nagler & Shari P Feirman & Larry R Muenz & David Y He & Kasisomayajula Viswanath, 2013. "Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment," PLOS ONE, Public Library of Science, vol. 8(1), pages 1-11, January.
    7. Ashleigh Guillaumier & Billie Bonevski & Christine Paul & Catherine D’Este & Laura Twyman & Kerrin Palazzi & Christopher Oldmeadow, 2016. "Self-Exempting Beliefs and Intention to Quit Smoking within a Socially Disadvantaged Australian Sample of Smokers," IJERPH, MDPI, vol. 13(1), pages 1-10, January.
    8. Niederdeppe, Jeff & Kuang, Xiaodong & Crock, Brittney & Skelton, Ashley, 2008. "Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now?," Social Science & Medicine, Elsevier, vol. 67(9), pages 1343-1355, November.
    9. Weden, Margaret M & Astone, Nan M & Bishai, David, 2006. "Racial, ethnic, and gender differences in smoking cessation associated with employment and joblessness through young adulthood in the US," Social Science & Medicine, Elsevier, vol. 62(2), pages 303-316, January.
    10. Kuehnle, Daniel, 2019. "How effective are pictorial warnings on tobacco products? New evidence on smoking behaviour using Australian panel data," Journal of Health Economics, Elsevier, vol. 67(C).
    11. Anna Borawska & Tomasz Oleksy & Dominika Maison, 2020. "Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-20, May.
    12. Daw, Jonathan & Margolis, Rachel & Verdery, Ashton M., 2015. "Siblings, friends, course-mates, club-mates: How adolescent health behavior homophily varies by race, class, gender, and health status," Social Science & Medicine, Elsevier, vol. 125(C), pages 32-39.
    13. Suzanne Phibbs & Christine Kenney & Christina Severinsen & Jon Mitchell & Roger Hughes, 2016. "Synergising Public Health Concepts with the Sendai Framework for Disaster Risk Reduction: A Conceptual Glossary," IJERPH, MDPI, vol. 13(12), pages 1-21, December.
    14. Factor, Roni & Kawachi, Ichiro & Williams, David R., 2011. "Understanding high-risk behavior among non-dominant minorities: A social resistance framework," Social Science & Medicine, Elsevier, vol. 73(9), pages 1292-1301.
    15. Nykiforuk, Candace & Campbell, Sharon & Cameron, Roy & Brown, Stephen & Eyles, John, 2007. "Relationships between community characteristics and municipal smoke-free bylaw status and strength," Health Policy, Elsevier, vol. 80(2), pages 358-368, February.
    16. Christopoulou, Rebekka & Lillard, Dean R., 2015. "Is smoking behavior culturally determined? Evidence from British immigrants," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 78-90.
    17. Glorian Sorensen & Susan Peters & Karina Nielsen & Eve Nagler & Melissa Karapanos & Lorraine Wallace & Lisa Burke & Jack T. Dennerlein & Gregory R. Wagner, 2019. "Improving Working Conditions to Promote Worker Safety, Health, and Wellbeing for Low-Wage Workers: The Workplace Organizational Health Study," IJERPH, MDPI, vol. 16(8), pages 1-16, April.
    18. Meder, Björn & Fleischhut, Nadine & Osman, Magda, 2018. "Beyond the confines of choice architecture: A critical analysis," Journal of Economic Psychology, Elsevier, vol. 68(C), pages 36-44.
    19. David C. Wheeler & Elizabeth K. Do & Rashelle B. Hayes & Kendall Fugate-Laus & Westley L. Fallavollita & Colleen Hughes & Bernard F. Fuemmeler, 2020. "Neighborhood Disadvantage and Tobacco Retail Outlet and Vape Shop Outlet Rates," IJERPH, MDPI, vol. 17(8), pages 1-12, April.
    20. Jamie E. Collins & Leslie I. Boden & Daniel A. Gundersen & Jeffrey N. Katz & Gregory R. Wagner & Glorian Sorensen & Jessica A. R. Williams, 2021. "Workplace Integrated Safety and Health Program Uptake in Nursing Homes: Associations with Ownership," IJERPH, MDPI, vol. 18(21), pages 1-11, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:13:y:2016:i:9:p:901-:d:77909. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.