IDEAS home Printed from https://ideas.repec.org/a/gam/jftint/v16y2024i6p199-d1408550.html
   My bibliography  Save this article

Metaverse and Fashion: An Analysis of Consumer Online Interest

Author

Listed:
  • Carmen Ruiz Viñals

    (Business and Economics Department, Universitat Abat Oliba CEU, 08022 Barcelona, Spain)

  • Marta Gil Ibáñez

    (Business and Economics Department, Universitat Abat Oliba CEU, 08022 Barcelona, Spain)

  • José Luis Del Olmo Arriaga

    (Business and Economics Department, Universitat Abat Oliba CEU, 08022 Barcelona, Spain)

Abstract

Recent studies have demonstrated the value that the Internet and web applications bring to businesses. Among other tools are those that enable the analysis and monitoring of searches, such as Google Trends, which is currently used by the fashion industry to guide experiential practices in a context of augmented reality and/or virtual reality, and even to predict purchasing behaviours through the metaverse. Data from this tool provide insight into fashion consumer search patterns. Understanding and managing this digital tool is an essential factor in rethinking businesses’ marketing strategies. The aim of this study is to analyse online user search behaviour by analysing and monitoring the terms “metaverse” and “fashion” on Google Trends. A quantitative descriptive cross-sectional method was employed. The results show that there is growing consumer interest in both concepts on the Internet, despite the lack of homogeneity in the behaviour of the five Google search tools.

Suggested Citation

  • Carmen Ruiz Viñals & Marta Gil Ibáñez & José Luis Del Olmo Arriaga, 2024. "Metaverse and Fashion: An Analysis of Consumer Online Interest," Future Internet, MDPI, vol. 16(6), pages 1-15, June.
    • Handle: RePEc:gam:jftint:v:16:y:2024:i:6:p:199-:d:1408550
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1999-5903/16/6/199/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1999-5903/16/6/199/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jftint:v:16:y:2024:i:6:p:199-:d:1408550. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.