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Determining the Factors Affecting Solar Energy Utilization in Saudi Housing: A Case Study in Makkah

Author

Listed:
  • Amin Barnawi

    (Department of Electrical and Computer Engineering, Oakland University, Rochester, MI 48309, USA
    Department of Electrical and Computer Engineering, College of Engineering, Purdue University, Hammond, IN 47907, USA)

  • Mohamed A. Zohdy

    (Department of Electrical and Computer Engineering, Oakland University, Rochester, MI 48309, USA)

  • Tarik Hawsawi

    (Department of Electrical and Computer Engineering, Oakland University, Rochester, MI 48309, USA)

Abstract

This research paper examines the adoption of solar energy in residential buildings throughout Saudi Arabia, with a specific emphasis on Makkah. Despite the immense global demand for energy and growing environmental concerns, the adoption of solar energy in Saudi housing remains relatively low. While previous studies have examined the potential, feasibility, and policy support for solar energy, this research uniquely approaches the issue from the perspective of customers on a national scale. The study aims to identify the factors that influence customers’ intentions to use solar energy in Saudi Arabia, contributing to the development of a sustainable circular supply chain for renewable energy. To achieve this, the research integrates the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). An online questionnaire was distributed, garnering responses from a total of 250 participants. A regression analysis was employed to analyze the data and examine the relationships between the proposed hypotheses. The study’s findings reveal that four critical factors wield significant influence over consumer behavior and their decisions regarding the adoption of solar PV technology. These factors are: Social Influence (SI), Performance Expectancy (PE), Effort Expectancy (EE), and Facilitating Conditions (FC).

Suggested Citation

  • Amin Barnawi & Mohamed A. Zohdy & Tarik Hawsawi, 2023. "Determining the Factors Affecting Solar Energy Utilization in Saudi Housing: A Case Study in Makkah," Energies, MDPI, vol. 16(20), pages 1-15, October.
    • Handle: RePEc:gam:jeners:v:16:y:2023:i:20:p:7196-:d:1264724
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    References listed on IDEAS

    as
    1. Hill, T P, 1977. "On Goods and Services," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 23(4), pages 315-338, December.
    2. Amjad Ali, 2023. "Transforming Saudi Arabia’s Energy Landscape towards a Sustainable Future: Progress of Solar Photovoltaic Energy Deployment," Sustainability, MDPI, vol. 15(10), pages 1-21, May.
    3. T. P. Hill, 1977. "On Goods And Services," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 23(4), pages 315-338, December.
    4. Saqib Ali & Petra Poulova & Ahsan Akbar & Hafiz Muhammad Usama Javed & Muhammad Danish, 2020. "Determining the Influencing Factors in the Adoption of Solar Photovoltaic Technology in Pakistan: A Decomposed Technology Acceptance Model Approach," Economies, MDPI, vol. 8(4), pages 1-20, December.
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