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Access to Media and HIV Knowledge in India

Author

Listed:
  • Smriti Agarwal

    (Royal Bank of Scotland, London, UK)

  • Pedro De Araujo

    (Colorado College, Colorado Springs, CO 80903, USA)

Abstract

This paper aims to better understand the relationship between HIV knowledge and media exposure in India. We use a two-stage hurdle model to estimate the effect of media sources such as newspapers, radios and television on AIDS-related knowledge among Indian men and women using demographic health survey data. Overall, access to newspapers, radio, or television increases the likelihood of better HIV knowledge in both males and females by an order between 2% and 12%. These findings, albeit quantitatively small, suggest, even if indirectly, possible problems faced by AIDS campaigns and government programs in combating the HIV epidemic in India.

Suggested Citation

  • Smriti Agarwal & Pedro De Araujo, 2014. "Access to Media and HIV Knowledge in India," Economies, MDPI, vol. 2(2), pages 1-23, June.
    • Handle: RePEc:gam:jecomi:v:2:y:2014:i:2:p:124-146:d:37239
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    References listed on IDEAS

    as
    1. Robert Jensen & Emily Oster, 2009. "The Power of TV: Cable Television and Women's Status in India," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 124(3), pages 1057-1094.
    2. Bessinger, Ruth & Katende, Charles & Gupta, Neeru, 2004. "Multi-media campaign exposure effects on knowledge and use of condoms for STI and HIV/AIDS prevention in Uganda," Evaluation and Program Planning, Elsevier, vol. 27(4), pages 397-407, November.
    3. Tamás Bartus, 2005. "Estimation of marginal effects using margeff," Stata Journal, StataCorp LLC, vol. 5(3), pages 309-329, September.
    4. Rimjhim Aggarwal & Jeffrey Rous, 2006. "Awareness and quality of knowledge regarding HIV/AIDS among women in India," Journal of Development Studies, Taylor & Francis Journals, vol. 42(3), pages 371-401.
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