Global Tangerine Trade Market: Revealed Competitiveness and Market Powers

The international trade in agricultural products is complex and diverse. Global buyers must diversify their import sources, while sellers must explore new market opportunities. In the past, there has been no analysis on how second-tier exporters, with a smaller market share compared to dominant exporters, interact in the same target market and within an existing trade market and what factors affect trade prices and market forces. Based on Vollrath’s revealed competitive advantage index framework, this study analyzes the global tangerine trade (HS08052100) and means of production from 2008 to 2021, performs clustering, and estimates the residual demand elasticities of two main second-tier exporting countries—South Africa and Morocco—in four major importing countries for empirical analysis. The results show that South African tangerines have a lower market share than Moroccan tangerines in the Netherlands, the United States, and the United Kingdom. However, all data indicate that the residual demand elasticity for the country’s products in the target markets is negative, indicating that South African exporters have market influence in all three markets and significantly affect the prices of Moroccan products in these markets. Unlike other studies that have focused on the ranking analysis of export indices, the novelty of this study is that it provides an oligopolistic framework based on agricultural value chain analysis, which can be used for many countries with limited export scales. The method proposed in this study is expected to help citrus traders to effectively find export markets by evaluating the remaining market niches using key market data and the prices of similar competitors in the same category.