Perceived Organizational Support, Inter-Temporal Choice, and Farmer Conservation Tillage Adoption

To solve the problem of the insufficient driving force and low adoption rate of conservation tillage adoption and to enhance the effect of industrial organization in influencing technology diffusion, this paper explored the relationship and the mechanism of perceived organizational support and inter-temporal choice in the adoption of conservation tillage by using micro-research data from 725 melon farmers in the Shaanxi and Shanxi provinces in China and by applying the experimental economics method to obtain the inter-temporal choices of the farmers. This paper also analyzed farmers’ risk preferences’ moderating effect on the relationship between inter-temporal choice and conservation tillage. Additionally, it examined the impact of perceived organizational support on the differentiation of different conservation tillage technologies. The study found that perceived organizational support significantly contributes to adopting zero tillage and minimum tillage, and water-saving irrigation. Perceived organizational support was not conducive to farmers’ adoption of furrow and ridge tillage. The impact of perceived organizational support on technology adoption is heterogeneous, depending on the differences in the size of the family’s cultivated land. The inter-temporal choice of farmers significantly impedes the adoption of conservation tillage. The increase in risk preference helps alleviate the hindering effect of inter-temporal choice on farmers’ adoption of conservation tillage. Perceived organizational support can promote the adoption of conservation tillage by reducing farmers’ inter-temporal choices. Inter-temporal choice is an essential mechanism by which perceived organizational support affects the adoption of conservation tillage. Compared with the existing studies, this paper incorporates the technology-attribute-induced inter-temporal choice of farmers into the impact analysis framework and considers the relationship between perceived organizational support, inter-temporal choice, and the adoption of conservation tillage and the mechanism of its action. The findings of the study provide a theoretical basis for the enrichment of incentive mechanisms for the adoption of conservation tillage, which is of great significance for the improvement of the tool for the integration of small farmers in developing countries into the industrial activities of the new agricultural business central bodies and for promoting the diffusion of conservation tillage in agriculture.