Media as a Catalyst for Conflict Resolution: Lived Experiences of Selected Private Electronic Media Entities in Zambia

This study looks at the role of media in conflict resolution. We rely on the lived experiences of 22 participants in carefully selected private electronic media firms in Zambia. This study was directed by qualitative technique and a Phenomenology research design based on functional and dysfunctional communication theory. This research proposes media companies engaged in perceived negative media and poor editorial practices, which are notorious for risking and undermining societal peace and harmony. Political propaganda, falsehoods, prejudices, discrimination, and biased media editorial policies were among the negative media behaviors highlighted. Other results included the fact that Zambia's media rules and regulations have been progressing toward media self-regulation under the open access to information statute. It was discovered that major media houses in Zambia have been attempting to tailor their editorial policies in line with the media's posited role of educating, informing, promoting dialogue, and creating meaningful debate on issues that improve public perceptions and interest in peace and conflict resolution. As a result, it is possible to infer that, in the right hands, the media is a panacea for peace and conflict settlement, but in the wrong hands, it is a threat to long-term peace and conflict resolution. Three recommendations were made for the media to act as a catalyst for conflict resolution in Zambia: (i) The Government of Zambia should pass the free access to information bill, which would improve accountability, transparency, and openness. Three recommendations were made for the media to act as a catalyst for conflict resolution in Zambia: (i) The Government of Zambia should pass the free access to information bill, which would improve accountability, transparency, and participation. (ii) The government should secure the safety of media personnel in the course of their duties; and (iii) media organizations and stakeholders should band together to reclaim their place as the fourth estate in peacebuilding.