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Consumers' Perceptions of Banks Country of Origin in the UAE

Author

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  • Mohammad Naim Chaker

    (Ajman University of Science & Technology, UAE)

Abstract

The overarching objective of this research paper is to undertake an analysis of the Country of Origin (COO) influence on banking services. The paper assesses consumers’ perceptions and selection of banking services in the UAE. This study is based on a survey exercise conducted across UAE. Based on a review of literature, several research propositions were formulated. These relate to consumers’ choice of and factors considered in choosing two categories of banks: local and foreign banks. Empirical research was used to test the propositions. The country of origin may be an important element in the perceptions consumers have of banking services especially where little other information is known in the context of a developing country. Analysis shows that the local bank services were perceived to have "higher prices in general" and to offer "more value for money" than the foreign bank services. This study is important as it has great implications for decision making and the literature focusing on banking services in the Middle East.

Suggested Citation

  • Mohammad Naim Chaker, 2015. "Consumers' Perceptions of Banks Country of Origin in the UAE," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 3(3), pages 25-34.
    • Handle: RePEc:ejn:ejefjr:v:3:y:2015:i:3:p:25-34
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    References listed on IDEAS

    as
    1. Fatima S. Al Shamsi & Hassan Aly & Mohamed El-Bassiouni, 2009. "Measuring and explaining the efficiencies of the United Arab Emirates banking system," Applied Economics, Taylor & Francis Journals, vol. 41(27), pages 3505-3519.
    2. Bolton, Ruth N & Drew, James H, 1991. "A Multistage Model of Customers' Assessments of Service Quality and Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 375-384, March.
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    Cited by:

    1. Zaid Ahmad Ansari, 2021. "Measuring Consumer Behavior in Banking: Scale Development and Validation," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(11), pages 263-263, July.
    2. Vjosa Fejza & Ramiz Livoreka & Hykmete Bajrami, 2017. "Analyzing Consumer Behavior In Banking Sector Of Kosovo," Eurasian Journal of Business and Management, Eurasian Publications, vol. 5(4), pages 33-48.

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