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Analyzing Consumer Behavior In Banking Sector Of Kosovo

Author

Listed:
  • Vjosa Fejza

    (University of Prishtina “Hasan Prishtina”, Kosovo)

  • Ramiz Livoreka

    (University of Prishtina “Hasan Prishtina”, Kosovo)

  • Hykmete Bajrami

    (University of Prishtina “Hasan Prishtina”, Kosovo)

Abstract

Considering the importance of understanding, analyzing and studying consumer behavior and behavior model, it was deemed necessary to conduct a research on this issue. As part of this research, consumer behavior models in the banking system of Kosovo were studied and analyzed. The first part of the study is characterized by a review of various literature, publications and scientific journals related to understanding the role and importance of consumer behavior in enterprises. Whereas the second part of the study includes a survey questionnaire, with a 500 individual client sample base, randomly selected from commercial banks in Kosovo. This survey was done with the purpose to collect data to determine behavior models of existing consumers in the banking sector and analyze various internal and external factors which influence such behaviors. Finally, data obtained from questionnaire surveys were used to draw conclusions on issues central to this research and issue recommendations which may be useful to commercial banks currently operating in Kosovo, as well as other financial institutions interested in this field.

Suggested Citation

  • Vjosa Fejza & Ramiz Livoreka & Hykmete Bajrami, 2017. "Analyzing Consumer Behavior In Banking Sector Of Kosovo," Eurasian Journal of Business and Management, Eurasian Publications, vol. 5(4), pages 33-48.
    • Handle: RePEc:ejn:ejbmjr:v:5:y:2017:i:4:p:33-48
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    References listed on IDEAS

    as
    1. Hasebur Rahman, 2013. "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 15-23.
    2. Mohammad Naim Chaker, 2015. "Consumers' Perceptions of Banks Country of Origin in the UAE," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 3(3), pages 25-34.
    3. Ludomir Slahor & Daniela Majercakova & Alexandra Mittelman, 2015. "An Empirical Study of the Correlation between the Monetary Aggregates and the Price Level in Euro Area in the Years 2004 - 2013," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 3(1), pages 38-50.
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    Cited by:

    1. Cheng-Wen Lee & Nurul Hidayat, 2018. "The Influence Of Knowledge Sharing On Service Innovation Performance: An Empirical Study On Hotel In North Borneo, Indonesia," Eurasian Journal of Business and Management, Eurasian Publications, vol. 6(2), pages 23-32.
    2. Nicoleta Andreea Neacșu & Carmen Elena Anton & Camelia Mirela Baba & Anca Popescu, 2023. "Financial and Banking Education of Consumers in the Context of Sustainable Development Society," Sustainability, MDPI, vol. 15(13), pages 1-22, June.
    3. Abedin, Mohammad Zoynul & Hajek, Petr & Sharif, Taimur & Satu, Md. Shahriare & Khan, Md. Imran, 2023. "Modelling bank customer behaviour using feature engineering and classification techniques," Research in International Business and Finance, Elsevier, vol. 65(C).
    4. Naghmeh Nik Bakhsh & Iivi Riivits-Arkonsuo, 2021. "Joint B2B Recovery Management: The Role of Locus of Failure," Eurasian Journal of Business and Management, Eurasian Publications, vol. 9(4), pages 245-257.
    5. Zaid Ahmad Ansari, 2021. "Measuring Consumer Behavior in Banking: Scale Development and Validation," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(11), pages 263-263, July.

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