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Business under adverse home country institutions: The case of international sanctions against Myanmar

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  • Meyer, Klaus E.
  • Thein, Htwe Htwe

Abstract

We expand the institutional perspective of international business by exploring the range of institutions outside the host country that influence international business. We use a critical case, Myanmar, to explore the dynamics of institutional constraints and the reaction of business to such constraints. Our in-depth case analysis focuses on four industries for the period 1996–2011. On this basis, we develop the concept of ‘low profile strategy’ and propose a conceptual framework of home country pressures influencing multinational enterprises’ international operation, and the variation of their impact across industries and firms. This framework provides a foundation for future work on the extra-territorial effects of institutions in international business.

Suggested Citation

  • Meyer, Klaus E. & Thein, Htwe Htwe, 2014. "Business under adverse home country institutions: The case of international sanctions against Myanmar," Journal of World Business, Elsevier, vol. 49(1), pages 156-171.
    • Handle: RePEc:eee:worbus:v:49:y:2014:i:1:p:156-171
    DOI: 10.1016/j.jwb.2013.04.005
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