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An empirical investigation into the alternative strategies to implement the elimination of financial services

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  • Argouslidis, Paraskevas C.

Abstract

This paper examines the strategies that financial institutions use in order to implement the elimination of financial services. Through 20 in-depth interviews with managers of British banks, insurance companies and building societies, a set of ten alternative elimination strategies was identified. A mail survey (with a stratified random sample of 112 British financial institutions) indicated that the predominant strategy is to eliminate a financial service from new customers, while leaving its existing users unconditionally unaffected. However, the results revealed that the applicability of alternative elimination strategies is situation-specific, since it varies in relation to the degree of market orientation of a financial institution, to the intensity of market competition, to the austerity of the legislative environment and to the rhythm of technological change.

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  • Argouslidis, Paraskevas C., 2004. "An empirical investigation into the alternative strategies to implement the elimination of financial services," Journal of World Business, Elsevier, vol. 39(4), pages 393-413, November.
    • Handle: RePEc:eee:worbus:v:39:y:2004:i:4:p:393-413
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    References listed on IDEAS

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    Cited by:

    1. Hemant Merchant & Ajai Gaur, 2008. "Opening the ‘Non-Manufacturing’ envelope: The next big enterprise for international business research," Management International Review, Springer, vol. 48(4), pages 379-396, April.
    2. Argouslidis, Paraskevas C. & Baltas, George & Mavrommatis, Alexis, 2015. "An empirical investigation into the determinants of decision speed in product elimination decision processes," European Management Journal, Elsevier, vol. 33(4), pages 268-286.
    3. Somosi, Agnes & Stiassny, Alfred & Kolos, Krisztina & Warlop, Luk, 2021. "Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 915-934.

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