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The relationship between financial incentives provided by employers and commuters' decision to use transit: Results from the Atlanta Regional Household Travel Survey

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  • Ghimire, Ramesh
  • Lancelin, Colby

Abstract

Local employers can play an important role in the transportation or travel demand management (TDM) effort by influencing commuters' mode choice through financial incentives. Using the 2011 Atlanta Regional Household Travel Survey data, this paper analyzes the relationship between free or subsidized transit pass or parking provided by employers and commuters' decision to use transit in metro Atlanta. We find that employees who were provided free or subsidized transit pass had 156% higher odds to commute on transit, but employees who were provided free or subsidized parking had 71% lower odds to commute on transit, all else equal, compared to their counterparts. Hence, encouraging local employers to offer free or subsidized transit pass instead of free or subsidized parking to their employees would be an effective strategy to manage transportation or travel demand in metro Atlanta.

Suggested Citation

  • Ghimire, Ramesh & Lancelin, Colby, 2019. "The relationship between financial incentives provided by employers and commuters' decision to use transit: Results from the Atlanta Regional Household Travel Survey," Transport Policy, Elsevier, vol. 74(C), pages 103-113.
    • Handle: RePEc:eee:trapol:v:74:y:2019:i:c:p:103-113
    DOI: 10.1016/j.tranpol.2018.11.005
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    3. Kirtonia, Sajeeb & Sun, Yanshuo, 2022. "Evaluating rail transit's comparative advantages in travel cost and time over taxi with open data in two U.S. cities," Transport Policy, Elsevier, vol. 115(C), pages 75-87.
    4. Shin, Eun Jin, 2020. "Commuter benefits programs: Impacts on mode choice, VMT, and spillover effects," Transport Policy, Elsevier, vol. 94(C), pages 11-22.
    5. Wang, Bing & Li, Shuai & Wang, Qi & Lin, Zhenhong, 2020. "Understanding travelers’ mobility decisions in response to customer incentives," Transport Policy, Elsevier, vol. 97(C), pages 113-120.
    6. Ha, Jaehyun & Lee, Sugie & Ko, Joonho, 2020. "Unraveling the impact of travel time, cost, and transit burdens on commute mode choice for different income and age groups," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 147-166.
    7. Shin, Eun Jin, 2021. "Exploring the causal impact of transit fare exemptions on older adults’ travel behavior: Evidence from the Seoul metropolitan area," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 319-338.
    8. Chen, Peng & Yang, Xiankui, 2023. "Revisit employer-based travel demand management: A longitudinal analysis," Transport Policy, Elsevier, vol. 131(C), pages 22-31.

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