Travel mode switching: Comparison of findings from two public transportation experiments
In previous research, we conducted a small-scale experiment in Switzerland to study the effect of a temporary use of public transportation by habitual car drivers on their commute satisfaction and mode switching. This paper reports findings from a similar experiment conducted at the Massachusetts Institute of Technology (MIT) with a larger sample, focusing on mode switching differences between the two experiments. Whereas none of the Swiss participants switched, about 30% of MIT participants switched to public transportation after the intervention (or treatment). An analysis of the underlying reasons for these differences is presented, including individual socio-demographic factors, travel attributes and institutional transportation policies, experiment context, social influences, and psychological variables. The individual and behavioral variables are compared between those who switched to public transportation and those who did not, and pre- to post-treatment changes are analyzed. Those who switched to public transportation were more predisposed to switching, were more cost-conscious, and had more favorable perceptions and attitudes towards public transportation. Those who did not switch became happier with their cars. Implications for mode switching policies employing free public transportation tickets and for institutional transportation policies are drawn.
Volume (Year): 24 (2012)
Issue (Month): C ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Fujii, Satoshi & Taniguchi, Ayako, 2006. "Determinants of the effectiveness of travel feedback programs--a review of communicative mobility management measures for changing travel behaviour in Japan," Transport Policy, Elsevier, vol. 13(5), pages 339-348, September.
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Satoshi Fujii & Ryuichi Kitamura, 2003. "What does a one-month free bus ticket do to habitual drivers? An experimental analysis of habit and attitude change," Transportation, Springer, vol. 30(1), pages 81-95, February.
- Athanassopoulos, Antreas D., 2000. "Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior," Journal of Business Research, Elsevier, vol. 47(3), pages 191-207, March.
- S. Cairns & L. Sloman & C. Newson & J. Anable & A. Kirkbride & P. Goodwin, 2008. "Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using ‘Soft Measures’," Transport Reviews, Taylor & Francis Journals, vol. 28(5), pages 593-618, January.
- De Witte, Astrid & Macharis, Cathy & Mairesse, Olivier, 2008. "How persuasive is 'free' public transport?: A survey among commuters in the Brussels Capital Region," Transport Policy, Elsevier, vol. 15(4), pages 216-224, July.
- Anable, Jillian, 2005. "'Complacent Car Addicts' or 'Aspiring Environmentalists'? Identifying travel behaviour segments using attitude theory," Transport Policy, Elsevier, vol. 12(1), pages 65-78, January.
When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:24:y:2012:i:c:p:48-59. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.