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Air passengers’ willingness to pay for counter check-in services

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  • Kuo, Chung-Wei
  • Jou, Rong-Chang

Abstract

The airline industry employs a variety of self-service technologies (including kiosks and web check-in services) that can increase efficiency and save time for passengers, mainly due to the fact that air passengers can complete their check-in procedures by themselves. Since the self-service check-in has not been widely utilized in Taiwan, this study mainly investigated factors that influence the willingness to pay (WTP) for choosing counter check-in services. Due to a large portion of our survey air passengers (58.5%) being unwilling to pay any fee at all, the spike model was adopted with a triple bound dichotomous choice survey in order to avoid estimation errors. Two types of trip lengths, short and medium/long, were investigated to gain insights into the effects of distance on the willingness to pay (WTP) for choosing counter services. The estimation results showed that the WTP for medium/long distances was higher than short distances. These findings could be used to guide managerial strategy as well as future research.

Suggested Citation

  • Kuo, Chung-Wei & Jou, Rong-Chang, 2018. "Air passengers’ willingness to pay for counter check-in services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 107(C), pages 203-215.
    • Handle: RePEc:eee:transa:v:107:y:2018:i:c:p:203-215
    DOI: 10.1016/j.tra.2017.12.002
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    References listed on IDEAS

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    3. Jou, Rong-Chang & Kuo, Chung-Wei & Chiu, Yi-Chun, 2022. "Bidding behaviors for international airline seats in short/long distance flights," Transportation Research Part A: Policy and Practice, Elsevier, vol. 163(C), pages 55-79.

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