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The hedonic nature of conservation volunteer travel

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  • Strzelecka, Marianna
  • Nisbett, Gwendelyn S.
  • Woosnam, Kyle M.

Abstract

Informed by the hedonic consumption value framework, this research explores the relationships between individuals' environmental views, consumption values, and intentions to engage in conservation volunteer travel, to argue that contemporary conservation volunteer travel needs to be re-conceptualized. Such perspective on conservation volunteer travel takes into account young adults' desires for hedonic travel experiences. The study results expose that hedonic and utilitarian values of conservation volunteer travel mediate the relations between of pro-environmental views on the intent to volunteer in conservation projects. In other words, through participation in conservation volunteer travel, consumers gain both hedonic pleasure as well as a sense that their actions are needed given increasing global environmental degradation.

Suggested Citation

  • Strzelecka, Marianna & Nisbett, Gwendelyn S. & Woosnam, Kyle M., 2017. "The hedonic nature of conservation volunteer travel," Tourism Management, Elsevier, vol. 63(C), pages 417-425.
    • Handle: RePEc:eee:touman:v:63:y:2017:i:c:p:417-425
    DOI: 10.1016/j.tourman.2017.06.022
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    References listed on IDEAS

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    Cited by:

    1. Valentine Seymour & Mike King & Roberta Antonaci, 2020. "Exploring those characteristics which may help to foster and support people’s social-ecological resilience: an environmental volunteering case study," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 10(4), pages 438-456, December.
    2. Fei Chuan Chen & Yi Hwan Shyr, 2021. "Enhance Volunteering Education Through Overseas Volunteer Service," SAGE Open, , vol. 11(4), pages 21582440211, November.
    3. Enrique Marinao-Artigas & Karla Barajas-Portas, 2021. "A Cross-Destination Analysis of Country Image: A Key Factor of Tourism Marketing," Sustainability, MDPI, vol. 13(17), pages 1-20, August.
    4. Kyle M. Woosnam & Marianna Strzelecka & Gwendelyn S. Nisbett & Samuel J. Keith, 2019. "Examining Millennials’ Global Citizenship Attitudes and Behavioral Intentions to Engage in Environmental Volunteering," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
    5. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2020. "Tourism and Altruistic Intention: Volunteer Tourism Development and Self-Interested Value," Sustainability, MDPI, vol. 12(5), pages 1-14, March.
    6. Sari F. Madsen & Flemming Ekelund & Niels Strange & Jesper Sølver Schou, 2021. "Motivations of Volunteers in Danish Grazing Organizations," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    7. Sari F. Madsen & Niels Strange & Jesper S. Schou, 2019. "Motivations of volunteers in Danish grazing organisations," IFRO Working Paper 2019/09, University of Copenhagen, Department of Food and Resource Economics.
    8. Christou, P. & Hadjielias, E. & Farmaki, A., 2019. "Reconnaissance of philanthropy," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.

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