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“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott


  • Luo, Qiuju
  • Zhai, Xueting


Social media, an open space for the public's opinion and expression, has become an increasingly essential issue in crisis events, leading to secondary crisis communication. Realizing the potential risk of that, this study took the “Occupy Central” spreading on Weibo as a case, and applied topic clustering and sentiment analysis to examine the sequential characteristics of secondary crisis communication on social media in topics and emotions. Results show that the topics Weibo users discussed shifted from a political event to tourism boycott, with emotions turning increasingly negative. The turning point of such a transfer was aroused group conflicts and negative emotions elicited between people from mainland China and Hong Kong. The results indicate the necessity of emphasizing secondary crisis communication during a crisis due to the dynamic and sequential change of topics and public's emotions, which may result in new crises impacting the tourism destination where the initial crisis occurs.

Suggested Citation

  • Luo, Qiuju & Zhai, Xueting, 2017. "“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott," Tourism Management, Elsevier, vol. 62(C), pages 159-172.
  • Handle: RePEc:eee:touman:v:62:y:2017:i:c:p:159-172
    DOI: 10.1016/j.tourman.2017.04.007

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    1. Shalini Upadhyay & Nitin Upadhyay, 2023. "Mapping crisis communication in the communication research: what we know and what we don’t know," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-19, December.
    2. Yu, Qionglei & McManus, Richard & Yen, Dorothy A. & Li, Xiang (Robert), 2020. "Tourism boycotts and animosity: A study of seven events," Annals of Tourism Research, Elsevier, vol. 80(C).
    3. Lian, Ying & Dong, Xuefan, 2021. "Exploring social media usage in improving public perception on workplace violence against healthcare workers," Technology in Society, Elsevier, vol. 65(C).
    4. Johnson, Abbie-Gayle & Buhalis, Dimitrios, 2022. "Solidarity during times of crisis through co-creation," Annals of Tourism Research, Elsevier, vol. 97(C).
    5. Ritchie, Brent W. & Jiang, Yawei, 2019. "A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management," Annals of Tourism Research, Elsevier, vol. 79(C).
    6. Loïc Plé & Catherine Demangeot, 2019. "Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems," Post-Print hal-02509372, HAL.
    7. Sejung Park & Jin-A Choi, 2023. "Comparing public responses to apologies: examining crisis communication strategies using network analysis and topic modeling," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3603-3620, August.
    8. Zhai, Xueting & Zhong, Dixi & Luo, Qiuju, 2019. "Turn it around in crisis communication: An ABM approach," Annals of Tourism Research, Elsevier, vol. 79(C).
    9. Mayer, Marius & Bichler, Bernhard Fabian & Pikkemaat, Birgit & Peters, Mike, 2021. "Media discourses about a superspreader destination: How mismanagement of Covid-19 triggers debates about sustainability and geopolitics," Annals of Tourism Research, Elsevier, vol. 91(C).
    10. Cristina Franciele & Thays Christina Domareski Ruiz, 2021. "Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review," Post-Print hal-03373984, HAL.
    11. Dan Pan & Jiaqing Yang & Guzhen Zhou & Fanbin Kong, 2020. "The influence of COVID-19 on agricultural economy and emergency mitigation measures in China: A text mining analysis," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-20, October.

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