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Politics and tourism promotion: Hong Kong’s myth making

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  • Zhang, Carol X.
  • L’Espoir Decosta, Patrick
  • McKercher, Bob

Abstract

By using “crisis of identity” as background, this study analyses how post-colonial Hong Kong relies on myths that are grounded in its complex, centuries-old socio-cultural political heritage to convey through tourism an identity different and separate from that of China. This qualitative inquiry, which relies on both online and printed promotional documents reinforced by primary data collected through in-depth interviews, proposes an explanation of the symbolic representation of tourism through four sequential myths. The article concludes that Hong Kong exploits its colonial past to create an identity that enhances its “local Chineseness” with a Western flavor and positions the territory to assume an increasingly hybrid identity to avoid being just another Chinese city.

Suggested Citation

  • Zhang, Carol X. & L’Espoir Decosta, Patrick & McKercher, Bob, 2015. "Politics and tourism promotion: Hong Kong’s myth making," Annals of Tourism Research, Elsevier, vol. 54(C), pages 156-171.
    • Handle: RePEc:eee:anture:v:54:y:2015:i:c:p:156-171
    DOI: 10.1016/j.annals.2015.07.003
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    1. anonymous, 1997. "Nominations sought for thirteen appointments," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), issue Aug, pages 662-662.
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    Cited by:

    1. Luo, Qiuju & Zhai, Xueting, 2017. "“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott," Tourism Management, Elsevier, vol. 62(C), pages 159-172.
    2. Mele, Emanuele & Filieri, Raffaele & De Carlo, Manuela, 2023. "Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis," Journal of Business Research, Elsevier, vol. 163(C).
    3. Zhang, Carol X. & Xiao, Honggen & Morgan, Nigel & Ly, Tuan Phong, 2018. "Politics of memories: Identity construction in museums," Annals of Tourism Research, Elsevier, vol. 73(C), pages 116-130.
    4. Wang, Liang & Law, Rob, 2017. "Identity reconstruction and post-colonialism," Annals of Tourism Research, Elsevier, vol. 63(C), pages 203-204.
    5. Chau-kiu Cheung & Andrew Yiu-tsang Low & Xuan Ning, 2019. "Marital Liberalization in Relation to Life Satisfaction," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 14(2), pages 291-307, April.
    6. Lau, Chammy & Li, Yiping, 2019. "Analyzing the effects of an urban food festival: A place theory approach," Annals of Tourism Research, Elsevier, vol. 74(C), pages 43-55.
    7. Park, Sanghun & Santos, Carla Almeida, 2017. "From translocal to transnational: WHS articulations," Annals of Tourism Research, Elsevier, vol. 64(C), pages 102-113.
    8. Pan, Li & Zhang, Meng & Gursoy, Dogan & Lu, Lu, 2017. "Development and validation of a destination personality scale for mainland Chinese travelers," Tourism Management, Elsevier, vol. 59(C), pages 338-348.
    9. Yang, I-Chieh Michelle & French, Juliana Angeline & Lee, Christina & Watabe, Motoki, 2020. "The symbolism of international tourism in national identity," Annals of Tourism Research, Elsevier, vol. 83(C).
    10. Li, Yiping & Zhang, Heqing & Zhang, Dian & Abrahams, Richard, 2019. "Mediating urban transition through rural tourism," Annals of Tourism Research, Elsevier, vol. 75(C), pages 152-164.
    11. Kent Schroeder, 2015. "Cultural Values and Sustainable Tourism Governance in Bhutan," Sustainability, MDPI, vol. 7(12), pages 1-15, December.

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