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The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm

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  • Zehrer, Anita
  • Crotts, John C.
  • Magnini, Vincent P.

Abstract

Today millions of consumers connect with one another on travel blogs as both contributors and users. Contributors share detailed narratives of their recent experience with specific hotels/resorts leading to recommendations, while users acquire information from them to base their purchase decisions on. Hotel managers carefully monitor what previous guests say in the evaluations assuming that negative evaluations will deter future customers. Framed in the expectancy-disconfirmation paradigm, this study focused on clarifying the impact consumers who post on travel blogs have on blog users by analyzing user reactions to 134 travel matched blog recommendations. Findings demonstrate that as expected a higher percentage of blog users find multiple evaluations that are congruent with one another (both negative and positive) helpful, and that negative postings were not necessarily bad if followed by a positive counter reaction. Furthermore, the paper addresses the issue of deception attempting to determine if it exists and what effect it has on the web 2.0 medium. Implications for managers and researchers are discussed.

Suggested Citation

  • Zehrer, Anita & Crotts, John C. & Magnini, Vincent P., 2011. "The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm," Tourism Management, Elsevier, vol. 32(1), pages 106-113.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:1:p:106-113
    DOI: 10.1016/j.tourman.2010.06.013
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    References listed on IDEAS

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    Cited by:

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    2. Purnawirawan, Nathalia & Eisend, Martin & De Pelsmacker, Patrick & Dens, Nathalie, 2015. "A Meta-analytic Investigation of the Role of Valence in Online Reviews," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 17-27.
    3. Coghlan, Alexandra & Filo, Kevin, 2013. "Using constant comparison method and qualitative data to understand participants' experiences at the nexus of tourism, sport and charity events," Tourism Management, Elsevier, vol. 35(C), pages 122-131.
    4. Magno, Francesca, 2017. "The influence of cultural blogs on their readers’ cultural product choices," International Journal of Information Management, Elsevier, vol. 37(3), pages 142-149.
    5. Chen, Jinyan & Becken, Susanne & Stantic, Bela, 2022. "Assessing destination satisfaction by social media: An innovative approach using Importance-Performance Analysis," Annals of Tourism Research, Elsevier, vol. 93(C).
    6. Xiang, Zheng & Magnini, Vincent P. & Fesenmaier, Daniel R., 2015. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 244-249.
    7. Hyun, Moonsup & Jordan, Jeremy S., 2020. "Athletic goal achievement: A critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events," Sport Management Review, Elsevier, vol. 23(2), pages 256-270.
    8. Barnes, Stuart J. & Mattsson, Jan, 2017. "Understanding collaborative consumption: Test of a theoretical model," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 281-292.
    9. Bosangit, Carmela & Hibbert, Sally & McCabe, Scott, 2015. "“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience," Annals of Tourism Research, Elsevier, vol. 55(C), pages 1-14.
    10. Bronner, Fred & de Hoog, Robert, 2016. "Travel websites: Changing visits, evaluations and posts," Annals of Tourism Research, Elsevier, vol. 57(C), pages 94-112.
    11. Jacobsen, Jens Kr. Steen & Iversen, Nina M. & Hem, Leif E., 2019. "Hotspot crowding and over-tourism: Antecedents of destination attractiveness," Annals of Tourism Research, Elsevier, vol. 76(C), pages 53-66.

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