IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v23y2020i2p348-360.html
   My bibliography  Save this article

Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans

Author

Listed:
  • Casper, Jonathan M.
  • McCullough, Brian P.
  • Pfahl, Michael E.

Abstract

The United Nations has asserted that sport organizations and/or allied sponsors can influence fans to engage in more sustainable behaviours intentions at sporting events and at home; however, more investigation is necessary to assess this assumption. The purpose of this study was to examine values and norms related to the natural environment and perceptions of fan engagement sustainability initiatives that influence sustainable at-home behaviours. Season ticket holders (N = 267) of a National Collegiate Athletic Association Division I men's collegiate basketball programme completed a preseason survey assessing values, norms, and perception of environmental efforts; at the conclusion of the season, recall and influence of three environmental initiatives (recycling, water conservation, and composting) featured at each game over the season were assessed. Results indicate that sport-event norms were a significant predictor of lower perception of recycling inconvenience, higher perception of recycling benefits, and positive influence of athletic department sustainability efforts while values and personal norms were non-significant predictors. Values and personal norms were not significantly related to sponsored initiative awareness, sponsor recall, and perceptions of influence related to at-home behaviour change. Sport-event norms significantly predicted influence towards at-home composting. Future research should longitudinally examine the influence of environmentally sustainability focused fan engagement initiatives on sustainable behavioural change at events and at-home.

Suggested Citation

  • Casper, Jonathan M. & McCullough, Brian P. & Pfahl, Michael E., 2020. "Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans," Sport Management Review, Elsevier, vol. 23(2), pages 348-360.
    • Handle: RePEc:eee:spomar:v:23:y:2020:i:2:p:348-360
    DOI: 10.1016/j.smr.2019.03.005
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352318302171
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2019.03.005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. McCarty, John A. & Shrum, L. J., 1994. "The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior," Journal of Business Research, Elsevier, vol. 30(1), pages 53-62, May.
    2. Sartore-Baldwin, Melanie L. & McCullough, Brian, 2018. "Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices," Sport Management Review, Elsevier, vol. 21(4), pages 391-402.
    3. Rui Biscaia & Stephen Ross & Masayuki Yoshida & Abel Correia & António Rosado & João Marôco, 2016. "Investigating the role of fan club membership on perceptions of team brand equity in football," Sport Management Review, Taylor & Francis Journals, vol. 19(2), pages 157-170, April.
    4. Kathy Babiak & Sylvia Trendafilova, 2011. "CSR and environmental responsibility: motives and pressures to adopt green management practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 11-24, January.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Matt Dolf & Paul Teehan, 2015. "Reducing the carbon footprint of spectator and team travel at the University of British Columbia's varsity sports events," Sport Management Review, Taylor & Francis Journals, vol. 18(2), pages 244-255, April.
    7. Mallen, Cheryl & Chard, Chris, 2011. "A framework for debating the future of environmental sustainability in the sport academy," Sport Management Review, Elsevier, vol. 14(4), pages 424-433.
    8. Biscaia, Rui & Ross, Stephen & Yoshida, Masayuki & Correia, Abel & Rosado, António & Marôco, João, 2016. "Investigating the role of fan club membership on perceptions of team brand equity in football," Sport Management Review, Elsevier, vol. 19(2), pages 157-170.
    9. Cheryl Mallen & Chris Chard, 2011. "A framework for debating the future of environmental sustainability in the sport academy," Sport Management Review, Taylor & Francis Journals, vol. 14(4), pages 424-433, October.
    10. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    11. Melanie L. Sartore-Baldwin & Brian McCullough, 2018. "Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices," Sport Management Review, Taylor & Francis Journals, vol. 21(4), pages 391-402, October.
    12. Russell Lacey & Pamela Kennett-Hensel, 2010. "Longitudinal Effects of Corporate Social Responsibility on Customer Relationships," Journal of Business Ethics, Springer, vol. 97(4), pages 581-597, December.
    13. Dolf, Matt & Teehan, Paul, 2015. "Reducing the carbon footprint of spectator and team travel at the University of British Columbia's varsity sports events," Sport Management Review, Elsevier, vol. 18(2), pages 244-255.
    14. Christine Costello & Ronald G. McGarvey & Esma Birisci, 2017. "Achieving Sustainability beyond Zero Waste: A Case Study from a College Football Stadium," Sustainability, MDPI, vol. 9(7), pages 1-20, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jessica R. Murfree, 2023. "Exploring Major League Baseball Fans’ Climate Change Risk Perceptions and Adaptation Willingness," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    2. Tim F. Thormann & Pamela Wicker & Michael Braksiek, 2022. "Stadium Travel and Subjective Well-Being of Football Spectators," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
    3. Brian P. McCullough & Jonathan C. Casper & Danielle M. Kushner Smith, 2022. "Fan Responses of Sponsored Environmental Sustainability Initiatives," Sustainability, MDPI, vol. 14(21), pages 1-16, October.
    4. Iva Glibo & Laura Misener & Joerg Koenigstorfer, 2022. "Strategic Sustainable Development in International Sport Organisations: A Delphi Study," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    5. Barbara Mazza, 2023. "A Theoretical Model of Strategic Communication for the Sustainable Development of Sport Tourism," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
    6. Jonathan M. Casper & Brian P. McCullough & Danielle M. Kushner Smith, 2021. "Pro-Environmental Sustainability and Political Affiliation: An Examination of USA College Sport Sustainability Efforts," IJERPH, MDPI, vol. 18(11), pages 1-17, May.
    7. Ricardo Roseira Cayolla & Teresa Santos & Joana A. Quintela, 2021. "Sustainable Initiatives in Sports Organizations—Analysis of a Group of Stakeholders in Pandemic Times," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    8. Ricardo Roseira Cayolla & Joana A. Quintela & Teresa Santos, 2022. "“If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations," Sustainability, MDPI, vol. 14(9), pages 1-16, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Orr, Madeleine & Inoue, Yuhei, 2019. "Sport versus climate: Introducing the climate vulnerability of sport organizations framework," Sport Management Review, Elsevier, vol. 22(4), pages 452-463.
    2. Sartore-Baldwin, Melanie L. & McCullough, Brian, 2018. "Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices," Sport Management Review, Elsevier, vol. 21(4), pages 391-402.
    3. Ricardo Roseira Cayolla & Joana A. Quintela & Teresa Santos, 2023. "Analysis of Travel Behaviour of Professional Sports Organisation Members to the Stadium: Future Implications for Sustainability," Sustainability, MDPI, vol. 15(9), pages 1-14, April.
    4. Laurent Castaignède & Frederic Veny & Johnathan Edwards & Véronique Billat, 2021. "The Carbon Footprint of Marathon Runners: Training and Racing," IJERPH, MDPI, vol. 18(5), pages 1-10, March.
    5. Birau, Mia M. & Faure, Corinne, 2018. "It is easy to do the right thing: Avoiding the backfiring effects of advertisements that blame consumers for waste," Journal of Business Research, Elsevier, vol. 87(C), pages 102-117.
    6. Thomas Könecke & Holger Schunk & Tabea Schappel & Ine Hugaerts & Fabio Wagner & Ewa Malchrowicz-Mośko, 2021. "German Marathon Runners’ Opinions on and Willingness to Pay for Environmental Sustainability," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    7. Ricardo Roseira Cayolla & Teresa Santos & Joana A. Quintela, 2021. "Sustainable Initiatives in Sports Organizations—Analysis of a Group of Stakeholders in Pandemic Times," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    8. Dalia Perkumienė & Ahmet Atalay & Biruta Švagždienė, 2023. "Carbon Footprint Stemming from Ice Sports on the Turkey and Lithuanian Scale," Energies, MDPI, vol. 16(3), pages 1-18, February.
    9. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
    10. Dominik Schreyer, 2019. "Football spectator no-show behaviour in the German Bundesliga," Applied Economics, Taylor & Francis Journals, vol. 51(45), pages 4882-4901, September.
    11. Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
    12. Arne K. Albrecht & Gianfranco Walsh & Simon Brach & Dwayne D. Gremler & Erica Herpen, 2017. "The influence of service employees and other customers on customer unfriendliness: a social norms perspective," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 827-847, November.
    13. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    14. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    15. Clément Auger & Benoit Hilloulin & Benjamin Boisserie & Maël Thomas & Quentin Guignard & Emmanuel Rozière, 2021. "Open-Source Carbon Footprint Estimator: Development and University Declination," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    16. Nguyen, The Ninh & Lobo, Antonio & Greenland, Steven, 2016. "Pro-environmental purchase behaviour: The role of consumers' biospheric values," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 98-108.
    17. Adekunle Oke, 2015. "Workplace Waste Recycling Behaviour: A Meta-Analytical Review," Sustainability, MDPI, vol. 7(6), pages 1-20, June.
    18. Ricardo Roseira Cayolla & Joana A. Quintela & Teresa Santos, 2022. "“If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations," Sustainability, MDPI, vol. 14(9), pages 1-16, April.
    19. Madeleine Feder & Barbara E. Weißenberger, 2019. "Understanding the behavioral gap: Why would managers (not) engage in CSR-related activities?," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 30(1), pages 95-126, April.
    20. Virginia S. Harrison & Michail Vafeiadis & Joseph Bober, 2022. "Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions," Sustainability, MDPI, vol. 14(6), pages 1-21, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:23:y:2020:i:2:p:348-360. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.