Fantasy sport participation as a complement to traditional sport consumption
Most sporting codes encourage participation in fantasy sport, even though few earn revenue directly from it. There is a lack of empirical evidence to determine whether this is good practice for although fantasy sport can increase consumer involvement and education, it may also compete with other forms of sport consumption for a consumer's limited resources. This paper begins to address the question of whether fantasy sport competes with, or complements other forms of sport consumption by comparing fantasy sport players with non-players. Three survey-based studies are used to identify the degree of fan participation in fantasy sport and measure the attitudes and behaviours of fantasy sport players compared to non-players. The findings indicate fantasy sport players are very different from non-players, more so than previous studies suggest. Fantasy sport players scored higher on all tested consumption measures relating to both attitudes (e.g., points of attachment, team identification, loyalty), and behaviour (e.g., game attendance, television viewing, secondary spend). These studies provide evidence that fantasy sport involvement complements traditional sport consumption amongst current fantasy sport players, both for general fans of the sport, as well as highly involved consumers. Whether fantasy sport participation is a consequence of, or antecedent to, heavy sport consumption cannot be determined from this data, but evidence and guidance for future research that examines causality is provided.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 14 (2011)
Issue (Month): 4 ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Wladimir Andreff & Paul D. Staudohar, 2000. "The Evolving European Model of Professional Sports Finance," Journal of Sports Economics, , vol. 1(3), pages 257-276, August.
- Todd Nesbit & Kerry King, 2010. "The Impact of Fantasy Football Participation on NFL Attendance," Atlantic Economic Journal, International Atlantic Economic Society, vol. 38(1), pages 95-108, March.
- Todd Nesbit & Kerry King, 2010. "The Impact of Fantasy Sports on Television Viewership," Journal of Media Economics, Taylor & Francis Journals, vol. 23(1), pages 24-41.
- Drayer, Joris & Shapiro, Stephen L. & Dwyer, Brendan & Morse, Alan L. & White, Joel, 2010. "The effects of fantasy football participation on NFL consumption: A qualitative analysis," Sport Management Review, Elsevier, vol. 13(2), pages 129-141, May.
- Robinson, Matthew J. & Trail, Galen T. & Kwon, Hyungil, 2004. "Motives and Points of Attachment of Professional Golf Spectators," Sport Management Review, Elsevier, vol. 7(2), pages 167-192, November.
When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:14:y:2011:i:4:p:327-346. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.