Frames as choice superstructures
The seminal research work by Kaheman and Tversky proved that framing effects can widely influence choice behavior. This finding has led to a new field of economic research to explain how individuals internalize referential structures, context conditions and social norms of behavior in choice problems. In this context, the idea of a frame of choice has been proposed, although this concept has been interpreted in different ways. In what follows, we firstly discuss different interpretations of what a frame is, then we propose a new tool, namely, the concept of choice superstructure, to characterize how frames of choice affect choice behavior.
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Volume (Year): 40 (2011)
Issue (Month): 2 (April)
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