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IPO underpricing: A social comparison perspective

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  • Chang, Chih-Hsiang

Abstract

This paper studies a social comparison perspective on IPO underpricing. The social comparison theory in behavioral psychology suggests that when people do not know how to make a decision or are exposed to new information, they refer to the behavioral norm of the public or the behavior of others to frame their decisions. I argue that when IPO firms and underwriters are uncertain about an IPO firm's intrinsic values, they refer to similar IPO issuing firms in the same industry that went public earlier to determine the IPO offer price. Using a sample of Taiwan IPOs, I find evidence that supports the social comparison explanation of IPO underpricing.

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  • Chang, Chih-Hsiang, 2011. "IPO underpricing: A social comparison perspective," International Review of Economics & Finance, Elsevier, vol. 20(3), pages 367-375, June.
    • Handle: RePEc:eee:reveco:v:20:y:2011:i:3:p:367-375
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    Cited by:

    1. Wang, Feng & Chai, Wei & Yan, Bin & Shan, Jing & Fan, Wenna, 2022. "Effect of geographical distance between underwriters and listed companies on IPO underpricing: Evidence from China's A-share market," International Review of Economics & Finance, Elsevier, vol. 79(C), pages 340-352.
    2. Christian Nielsen & Gunnar Rimmel & Tadanori Yosano, 2015. "Outperforming markets: IC and the long-term performance of Japanese IPOs," Accounting Forum, Taylor & Francis Journals, vol. 39(2), pages 83-96, June.
    3. Simon Gao & Tony Chieh-Tse Hou, 2019. "An Empirical Examination of IPO Underpricing Between High-technology and Non-high-technology Firms in Taiwan," Journal of Emerging Market Finance, Institute for Financial Management and Research, vol. 18(1), pages 23-51, April.

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