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Generic drugs in times of economic crisis: Are there changes in consumer purchase intention?

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  • Lins Ferreira, Vinicius
  • Pereira da Veiga, Cássia Rita
  • Kudlawicz-Franco, Claudineia
  • Scalercio, Priscila
  • Ramires, Yohanna
  • Pontarolo, Roberto
  • Carvalho, Denise Maria W.
  • da Veiga, Claudimar Pereira

Abstract

This research aims to investigate the moderating role of an economic crisis in the consumer purchase intention toward generic drugs (GDs), and it uses a quantitative questionnaire survey to collect data through face-to-face interviews and robust statistical analyses. The results reinforce the idea that price is a fundamental element in building pharmaceutical product value. In situations of limited resources, the cost savings from generic drugs represent a strong appeal to consumers' experience of GDs and closes the perceived quality gap between the brand name and the generic products. This research highlights two main contributions, and its findings provides managerial and political implications.

Suggested Citation

  • Lins Ferreira, Vinicius & Pereira da Veiga, Cássia Rita & Kudlawicz-Franco, Claudineia & Scalercio, Priscila & Ramires, Yohanna & Pontarolo, Roberto & Carvalho, Denise Maria W. & da Veiga, Claudimar , 2017. "Generic drugs in times of economic crisis: Are there changes in consumer purchase intention?," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 1-7.
    • Handle: RePEc:eee:joreco:v:37:y:2017:i:c:p:1-7
    DOI: 10.1016/j.jretconser.2017.02.008
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    References listed on IDEAS

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