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Factors affecting companies' telecommunication service selection strategy

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  • Lee, Deok-Joo
  • Ahn, Jae-Kyoung

Abstract

There have been significant technological changes in the telecommunication industry during the last two decades. Owing to those technological advances, many advanced application services have been introduced. Thus the proper selection and the efficient use of the telecommunication service among various alternatives at hand is key for ensuring the whole business competitiveness. The purpose of this study is to analyze the telecommunication service selection strategy of companies in the viewpoint of technology selection strategy. This study explores the factors to be considered by business customers when choosing the telecommunication service, identifies strategic dimensions in formulating telecommunication service selection strategy, and classifies companies into strategic groups by the each company's relative importance of strategic dimensions in selecting a telecommunication service. Finally, the characteristics of telecommunication service strategy of each strategic group are examined.

Suggested Citation

  • Lee, Deok-Joo & Ahn, Jae-Kyoung, 2007. "Factors affecting companies' telecommunication service selection strategy," Omega, Elsevier, vol. 35(5), pages 486-493, October.
    • Handle: RePEc:eee:jomega:v:35:y:2007:i:5:p:486-493
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    References listed on IDEAS

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    1. Paola Garrone & Sergio Mariotti & Francesca Sgobbi, 2002. "Technological Innovation in Telecommunications: An Empirical Analysis of Specialisation Paths," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 11(1), pages 1-23.
    2. Pierre Dussauge & Stuart Hart & Bernard Ramanantsoa, 1992. "Strategic Technology Management," Post-Print hal-00708987, HAL.
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    Cited by:

    1. Chang-Gyu Yang & Silvana Trimi & Sang-Gun Lee & Joon-Sun Yang, 2017. "A Survival Analysis of Business Insolvency in ICT and Automobile Industries," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1523-1548, November.
    2. Yazar, Başak & Arslan, Okan & Karaşan, Oya Ekin & Kara, Bahar Y., 2016. "Fiber optical network design problems: A case for Turkey," Omega, Elsevier, vol. 63(C), pages 23-40.

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