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The selectivity effect of past experience on purchasing decisions: Implications for the WTA-WTP disparity

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  • Tsur, Matan

Abstract

When consumers are not fully cognizant of the value of a good, they use their experience to estimate its value. Their past experience is selective if it only contains transactions that were carried out but not potential transactions that were not implemented. Failing to account for this selectivity may result in biased estimates of the post-purchase value. This paper presents a bounded rationality model of this process and investigates consequences vis-à-vis the abnormal disparity between willingness to pay (WTP) and willingness to accept (WTA). Implications for experimental findings concerning the dependence of the WTA/WTP ratio on a good's characteristics and the negative correlation between market experience and the endowment effect are discussed.

Suggested Citation

  • Tsur, Matan, 2008. "The selectivity effect of past experience on purchasing decisions: Implications for the WTA-WTP disparity," Journal of Economic Psychology, Elsevier, vol. 29(5), pages 739-746, November.
  • Handle: RePEc:eee:joepsy:v:29:y:2008:i:5:p:739-746
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    References listed on IDEAS

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    Cited by:

    1. Andrea Isoni & Graham Loomes & Robert Sugden, 2009. "The willingness to pay-willingness to accept gap, the "endowment effect," subject misconceptions, and experiemntal procedures for eliciting valuations: A reassessment," Working Paper series, University of East Anglia, Centre for Behavioural and Experimental Social Science (CBESS) 09-14, School of Economics, University of East Anglia, Norwich, UK..
    2. Andrea Isoni & Graham Loomes & Robert Sugden, 2011. "The Willingness to Pay—Willingness to Accept Gap, the "Endowment Effect," Subject Misconceptions, and Experimental Procedures for Eliciting Valuations: Comment," American Economic Review, American Economic Association, vol. 101(2), pages 991-1011, April.

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