The insensitivity of 'willingness-to-pay' to the size of the good: New evidence for health care
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- Jan Olsen & Ole Røgeberg & Knut Stavem, 2012. "What Explains Willingness to Pay for Smoking-Cessation Treatments —Addiction Level, Quit-Rate Effectiveness or the Opening Bid?," Applied Health Economics and Health Policy, Springer, vol. 10(6), pages 407-415, November.
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