IDEAS home Printed from https://ideas.repec.org/a/eee/jobhdp/v108y2009i2p303-314.html
   My bibliography  Save this article

Duration neglect by numbers--And its elimination by graphs

Author

Listed:
  • Liersch, Michael J.
  • McKenzie, Craig R.M.

Abstract

People tend to neglect duration when retrospectively evaluating aversive experiences, causing memories to be at odds with experienced pain. However, memory was not involved in the original demonstration of duration neglect. Instead, people evaluated others' experiences represented by lists of discomfort ratings. Duration was said to be neglected because attention was focused on peak and end ratings. Three experiments are reported demonstrating that graphs rather than number lists can make duration neglect disappear without increasing attention to episode duration. Graphs can eliminate duration neglect because, relative to number lists, strategies that incorporate duration are more easily employed. The results suggest that when hedonic information does not have to be remembered, people will use all, not just peak and end, moments when evaluating experiences, and that format presentation affects how people combine those moments. Caution is recommended when making theoretical and prescriptive generalizations based on duration neglect.

Suggested Citation

  • Liersch, Michael J. & McKenzie, Craig R.M., 2009. "Duration neglect by numbers--And its elimination by graphs," Organizational Behavior and Human Decision Processes, Elsevier, vol. 108(2), pages 303-314, March.
  • Handle: RePEc:eee:jobhdp:v:108:y:2009:i:2:p:303-314
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0749-5978(08)00078-2
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Daniel Kahneman & Peter P. Wakker & Rakesh Sarin, 1997. "Back to Bentham? Explorations of Experienced Utility," The Quarterly Journal of Economics, Oxford University Press, vol. 112(2), pages 375-406.
    2. Schkade, David A. & Kleinmuntz, Don N., 1994. "Information Displays and Choice Processes: Differential Effects of Organization, Form, and Sequence," Organizational Behavior and Human Decision Processes, Elsevier, vol. 57(3), pages 319-337, March.
    3. Chu, P. C. & Spires, Eric E., 2003. "Perceptions of accuracy and effort of decision strategies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 91(2), pages 203-214, July.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:108:y:2009:i:2:p:303-314. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/obhdp .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.