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The impact of a long-term care information campaign on insurance coverage

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  • Brown, Jessica H.

Abstract

I estimate the impact of an information campaign on long-term care planning behaviors. I identify this effect using the staggered timing of the federal-state “Own Your Future” campaign, which urged individuals to plan ahead for long-term care needs and reached 26 states over five years. I find the campaign increased long-term care insurance coverage for individuals in the top quintile of the asset distribution by four percentage points, or seventeen percent. A back-of-the-envelope calculation indicates Medicaid savings of $483 million in present value.

Suggested Citation

  • Brown, Jessica H., 2023. "The impact of a long-term care information campaign on insurance coverage," Journal of Health Economics, Elsevier, vol. 92(C).
    • Handle: RePEc:eee:jhecon:v:92:y:2023:i:c:s0167629623000991
    DOI: 10.1016/j.jhealeco.2023.102822
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    1. Costa-Font, Joan & Frank, Richard G & Raut, Nilesh, 2026. "The effects of wealth shocks on public and private long-term care insurance," Journal of Health Economics, Elsevier, vol. 106(C).

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    Keywords

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    JEL classification:

    • H51 - Public Economics - - National Government Expenditures and Related Policies - - - Government Expenditures and Health
    • I13 - Health, Education, and Welfare - - Health - - - Health Insurance, Public and Private

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