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Sustainable fashion index model and its implication

Author

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  • Wang, Huanzhang
  • Liu, Honglei
  • Kim, Sang Jin
  • Kim, Kyung Hoon

Abstract

The fashion products are believed that reinforce the inequities, exploit workers, spur resource use, increase environmental impact, and generate waste. Sustainability has been recognized as a major concern worldwide, and this also increases considerations regarding the challenges to business need to be faced in the fashion industry. How much sustainable value do customers perceived and how much does the evaluation from customer upon the sustainable performance influence their customer equity? For answering this question, the ACSI (American Customer Satisfaction Index) is selected as the theory of this study. Based on ACSI this study applies an index to measure the fashion companies' sustainable performance in retailing and supply chain based on consumer's evaluation. In this model, perceived sustainable quality, perceived sustainable value and sustainable expectation are designed as influencing factors.

Suggested Citation

  • Wang, Huanzhang & Liu, Honglei & Kim, Sang Jin & Kim, Kyung Hoon, 2019. "Sustainable fashion index model and its implication," Journal of Business Research, Elsevier, vol. 99(C), pages 430-437.
    • Handle: RePEc:eee:jbrese:v:99:y:2019:i:c:p:430-437
    DOI: 10.1016/j.jbusres.2017.12.027
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    References listed on IDEAS

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    2. Xu, Xiwen & Zhang, Teng & Xu, Fan & Deng, Sihang, 2025. "The impact of public health initiatives on sportswear companies," Finance Research Letters, Elsevier, vol. 74(C).
    3. Grappi, Silvia & Bergianti, Francesca & Gabrielli, Veronica & Baghi, Ilaria, 2024. "The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality," Journal of Business Research, Elsevier, vol. 170(C).
    4. Subhasis Ray & Lipsa Nayak, 2023. "Marketing Sustainable Fashion: Trends and Future Directions," Sustainability, MDPI, vol. 15(7), pages 1-28, April.
    5. Sahar Aamir & Syed Waqar Haider & Sarwat Jahan & Hammad Bin Azam Hashmi & Abbas Issa & Aamir Raza, 2025. "Sustainable style: “Unleashing the power of slow fashion orientation in driving purchase intentions for ethical apparel choices”," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 663-692, September.
    6. Hye Jung Jung & Kyung Wha Oh, 2019. "Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    7. Anabela Gonçalves & Carla Silva, 2021. "Looking for Sustainability Scoring in Apparel: A Review on Environmental Footprint, Social Impacts and Transparency," Energies, MDPI, vol. 14(11), pages 1-33, May.
    8. Carolyn A. Lin & Xihui Wang & Yukyung Yang, 2023. "Sustainable Apparel Consumption: Personal Norms, CSR Expectations, and Hedonic vs. Utilitarian Shopping Value," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
    9. Margherita Pero & Elisa Arrigo & Antoinette Fionda-Douglas, 2020. "Sustainability in Fashion Brands," Sustainability, MDPI, vol. 12(14), pages 1-4, July.
    10. Stefano Abbate & Piera Centobelli & Roberto Cerchione & Simon Peter Nadeem & Emanuela Riccio, 2024. "Sustainability trends and gaps in the textile, apparel and fashion industries," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(2), pages 2837-2864, February.
    11. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
    12. Wang, Huanzhang & Ko, Eunju & Woodside, Arch & Yu, Jihye, 2021. "SNS marketing activities as a sustainable competitive advantage and traditional market equity," Journal of Business Research, Elsevier, vol. 130(C), pages 378-383.

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